Category: RESOURCES

Posted in RESOURCES

The Role of Social Media in Political Campaigns

Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed…

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Fundraising in a time of social media

Social media is a part of everyday life for most Americans. From ordering coffee and groceries to…

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Influence of Social Media Challenges

With the advent of Web 2.0 technology, new social media companies offer free platforms for the public…

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The Power of Memes in Social Media Communication

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly…

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Narratives Brands and Consumers Create About Social Commerce

E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing…

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Making Sense of Child Cancer Awareness on Social Media

Social media users can dictate the terms of conversations when they want to throughout the course of…

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Activism in the Social Media Age

The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social…

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Brands and Their Strategies on Social Media

In 2019, some brands are still trying to find their voices on social media. Many brands use…

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Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their…

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Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many…

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