Category: RESOURCES
The Role of Social Media in Political Campaigns
Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed…
Fundraising in a time of social media
Social media is a part of everyday life for most Americans. From ordering coffee and groceries to…
Influence of Social Media Challenges
With the advent of Web 2.0 technology, new social media companies offer free platforms for the public…
The Power of Memes in Social Media Communication
The modern meme is defined as a humorous image that is copied, with slight variations, and quickly…
Narratives Brands and Consumers Create About Social Commerce
E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing…
Making Sense of Child Cancer Awareness on Social Media
Social media users can dictate the terms of conversations when they want to throughout the course of…
Activism in the Social Media Age
The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social…
Brands and Their Strategies on Social Media
In 2019, some brands are still trying to find their voices on social media. Many brands use…
Articles on the Impact of Influencers on Communications
Anyone with an account on a social media platform has come across not only brands promoting their…
Going Viral: Publicity Stunts That Gained Attention
Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many…