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    Swinging for the Fences with Sport Fan Engagement Tactics

    An increasing number of sports fans are engaging on platforms like Twitter, Instagram and Facebook, and companies are increasingly relying upon social media to market their products and engage with their clients. Sports organizations and the players of the teams are finding success in interacting with fans and clients, but there are strategies that must […]

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    Big Brother: Corporate Social Media Policy

    George Orwell illustrates in his novel, Nineteen Eighty-Four, that Big Brother wields total power over the inhabitants of Oceania. The fictional character leads Oceania as a totalitarian state, giving Big Brother full control and making inhabitants feel like they are constantly being watched by the Thought Police. Did you know that your employees might sometimes […]

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    Social Media Success Story in Sports

    I spend a ton of time at Werner Park in Papillion, Nebraska. If you’re not a baseball fan, you may in fact think I go a bit overboard in going to over 20 Omaha Storm Chaser baseball game a season. Not only baseball games, but also non-profit events, concerts, and firework shows held at Werner […]

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    Feeding the Fish without Getting Eaten

    Navigating the Waters of Social Media “You need an Instagram,” my sister said. “Websites are irrelevant. I don’t even check them when finding a place to eat; I just look at their Instagram account.” Our world is increasingly connected and social media increasingly influences real-world decision making. Today’s savvy consumers distrust advertising claims and question […]

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    Activism and Social Media

    In the social media space, activist thought leaders, with relatively few followers, wield tremendous power.  Online activism increasingly drives consumer choice, forces industry compliance with demands, and influences regulatory agencies.  It also plays a role in large scale social movements.  

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    Social Media and Healthcare

    Social media is constantly evolving and i’m sure in the years ahead, it will still be the most popular way to interact with our family and friends.  However, did you ever think it would be a main means of communication in healthcare?  I certainly didn’t. Healthcare has a different vibe.  You automatically think HIPPA, patients […]

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    Customer Centricity Should Always be Paramount

    Customer centricity is sometimes used as a catchall phrase referring to feedback or customer service.  But making the customer happy is only half the issue even when you are building online programs.  To succeed online or offline it is essential to understand the customers’ needs to insure the right strategies, processes, and marketing efforts culminate […]

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    Integrated Brand Communications

    While we are focusing on social media issues for listicle, it will be equally important to look at social efforts in the context of integrated communications and parsing an online plan that complements offline efforts.  Building a comprehensive communications plan is essential to know who is communicating with stakeholders, how often, and what is the […]

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    Career Advancement & Social Media

    We have discussed the importance of knowing your audience and being strategic in relation to social media.  As a recruiter, I use social media on a daily basis.  I will discuss the various challenges and benefits of social media from both the recruiter and candidate perspective.  I will also provide guidance based on my experience […]

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    User Generated Content to the Rescue for Nonprofits

    A nonprofit is an organization that works for a social cause with little profit. Not only does it work to raise money for its organization, but nonprofits are also fighting to have stable budgets to continue to promote fundraising for its cause. A shift seems to have been made in the last few years is […]

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    Stress and Social Media

    Can anyone remember what life was like before social media? Social media has evolved and has taken over our lives whether we want to admit it or not. We are suddenly competing with our “friends”, some are disguising themselves and even businesses are using it to expand their brands. But what’s deep within social media […]

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    Navigating the Network

    I’ve shared recently about the importance of content and creating a brand persona for organizations. A platform that is almost a non-negotiable for businesses to incorporate as part of the marketing mix is social media; it serves as a free, ubiquitous gathering place for a business’ customers and potential customers (and the rest of the […]

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    To tell that sea cucumber dinner story on social media, video is best

    What will it be for dinner tonight? The meaty, slimy sea cucumbers that look like a giant pickle experiment gone bad? Maybe you’d like the sea snail broth served in a surprisingly large Faroe Islands snail shell, the lip garnished with minced pickles of oregano buds, elderflowers, and lemon thyme. Don’t forget the delectable dessert of […]

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    Chaos or Connections: The Art of Meaningful Engagement

    Brands are everywhere, and something organizations work hard to develop and protect. With the advent of social media, they are given new life and personality through the various SNS platforms and their use and engagement. However, with pages and profiles for everything from the small non-profit to the Fortune 500 giants, attracting consumers and providing […]

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    Top 7 Ways to Understand Cyberbullying in the Social Media World

    As social media use grows in younger generations, so does cyberbullying. Not only can someone bully you in person, but also behind a computer screen. Cyberbullying happens throughout all social media networks from blogging to chat rooms to Facebook profiles. Cyberbullying is not something to be taken lightly. Here are the top 7 things to […]

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    Top 8 Articles Proving Social Media Affects Our Mental Health

    Overall, social media seems like a really great concept. We can keep up with our friends and family, share updates on our lives, and maybe even reconnect with some old friends. No big deal, right? Well, little do we know these platforms are secretly chipping away at our mental health. The following eight articles examine […]

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    5 Key Business Tips for Being Social Media Savvy

    Social Media Relevancy Think about a company like Buzzfeed, to them, social media is as relevant as the air we breathe. Don’t believe me? Do a quick Facebook search on all of the channels that Buzzfeed currently hosts. As a social news channel, it makes since that Buzzfeed has a strong social media presence with […]

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    Social Media and Body Image Impact

    A growing trend in social media is the ever-increasing number of #fitspiration posts meant to encourage health and fitness. On one hand, some argue that these images are encouraging and supportive, while others gain argue a negative self-image from such posts.  The 7 articles listed below dive into studies conducted on the correlation between social […]

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    Top 10 Articles on Building a Brand on Instagram

    Instagram with its visual orientation and global reach is built for branding. But are you doing it right? We go to the experts, or at least scholars, to settle it. From destination marketing around the world, to sports teams and brands, to influencers, here are the big takeaways for leveraging the power of Instagram to […]