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    How “likes” influence our lives

    Highlights of an explosive racing crash? Hit the like button. A new band with a great sound pops up on your Twitter follow suggestions? Hit the like button. What we do online and what we reveal about ourselves is making us a target – to companies, to algorithms, and to criminals. By studying how “likes” […]

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    “I Just Really Want You To Like Me and Be My Friend” or “How Organizations Use Social Media to Create Trust, Influence and Engagement”

    We all want to be connected to something or someone. Those connections are often defined by earning a certain level of trust, feeling that something or someone influences us in some way, and feeling that we are connected by some common thread or shared interest. Social media has allowed for this process to be enhanced. […]

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    8 Resources to Help You Use Social Media to Promote Your Podcast

    With the rise in popularity of podcasts in recent years, more people are embracing the opportunity to create content for different areas of interest. The biggest challenges for podcasters who are just starting out include spreading the word about their show, getting people to tune in, and increasing the number of followers or subscribers. It’s […]

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    The Business of Social Media

    Social media is extremely relevant today, and the business of online is booming. It is easy for anyone to create an account and start a social media profile. Hootsuite states, “as of 2018, there are 3.196 billion people using social media on the planet, up 13 percent from 2017 to 2018.” (Cooper, 2018). While this […]

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    Does Social Media have a place in the Classroom?

    When you enter a classroom you can see the traditional things that we remember from our own school days: desks, books, markers, crayons, rulers, projector, computers,  etc. The things that have changed, are barely visible. “Today, about one-third of United States students utilize a school issued technology device (Nagel 2014).” For teachers, this little change […]

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    Does Social Media Belong In Classrooms?

    There was a moment in time were students were subjected to a limited amount of literature in the classroom. Soon enough they would graduate from secondary school and go job hunting or seek a university to attend. At last, the person was ready to begin a career and build a family. Millenials now mature engaged […]

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    Why Social Media Will Help You Land Your Dream Job

    Since graduating from college, it’s been ingrained in my memory that the jobs I will get will be based on my educational background and my resume. I thought it was true since I was reluctant to get a job 3 months after graduation, however for the remainder of my peers, it did not seem that […]

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    How Social Media Evens the Playing Field

    As a millennial, I always think I’ve seen it all. Desensitized to most things, nothing is shocking anymore. But yet, I still find things that are interesting and keep me attentive. Although I’m not the most tech savvy, or a social media guru, I do know that social media is the next revolution (at least […]

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    KIDS THESE DAYS: The effect of social media on teens

    As children are becoming more and more plugged in, it is important to study if and how their online behaviors can impact their development.  By understanding how the adolescent brain develops and what children are doing on SNSs, parents, pediatricians and teachers can be better prepared to help encourage healthy online behaviors.

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    Maintaining Your Personal Brand on Social Media

    On social media, you are representing your personal brand. It is important to make sure you are defining yourself in the best way possible. Personal brands are important because it is a showcase of who you are. It is important to note that, “each of us has an online presence expressed by what we choose […]

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    Social Media: Bringing a new Merger to Light

    With social media being an incumbent part of day-to-day existence, companies who utilize these primarily free platforms to connect with their consumers are putting themselves at an advantage compared to the few businesses that remain (miraculously) disconnected in the online environment. Social media’s relevance plays an even larger part of a company’s edge when a […]

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    Social Media in the Classroom: T.M.I.

    Since I entered the classroom for the first time as a teacher in 1990, the landscape has changed quite a bit.  At that time, the most “advanced technology” that I used was an film projector and a cassette player. Today, however, technology is pervasive and ever-changing.  The United States has spent billions on digital content, computers, […]

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    How Tedx Talks are Educating Companies on Social Media Benefits

    Navigating social media is difficult enough today, with the countless options and different manners in which each operates. Each social media platform maintains its own personality of sorts and companies must learn how to negotiate and navigate each of these personality’s differently in order to gain the most visibility and discernibility in the global market. […]

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    7 Ways Social Media is Helping Developing Countries

    It’s undeniable that we live in an era where online activities are defining our physical realities. As nations globally gain access to technology, the democratization of information is being socially disseminated. We are living in a world that is fully connected. However, developing countries are still lagging behind. The global market place has opened a […]

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    Why Is Facebook still at the top?

    While online communication is constantly changing, some things remain the same. Facebook is the social media platform of choice for most users. What is this platform doing that other forms of social media can not provide in one package? Even though the company has some bad publicity over the last year, they haven’t faltered in […]

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    Social Media Enhancing College Recruitment Efforts

    Is social media relevant in college recruitment efforts? Absolutely! Lipschultz hit the nail on the head when he said, “Online interaction must be timely and relevant to avoid being ignored” (Lipschultz, p. 315). Trust me, recruiters do not like to be ignored. The job of a college recruiter   is to speak to potential students about the […]