Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed the way campaigns are run.” Social media use in politics is a new phenomenon in communications studies. Similar in manifestation to integrated marketing campaigns where branding and dialogue are key to success, political campaigns now use social media […]
Social media is a part of everyday life for most Americans. From ordering coffee and groceries to taking a test on which GOT character someone is, social media seems to be at the helm. According to Bacon (2017), 7.2% of non-profit fundraising dollars came via social media platforms. In a study conducted by Georgetown University, […]
With the advent of Web 2.0 technology, new social media companies offer free platforms for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth have altered the platforms to disseminate social challenges through YouTube, Instagram, etc. Some are funny and meaningful, like the Ice Bucket Challenge, while […]
The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication? Social media users love visual content. The algorithms of many social sites prioritize visual content over text-based […]
E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing the virtual landscape. E-commerce has revolutionized the shopping experience allowing people to shop in their pajamas while social media has transformed interpersonal communication. E-commerce encompasses all online shopping conducted through retail websites, mobile sites, and online marketplaces. Researchers estimate that there will be 1.92 billion digital […]
Social media users can dictate the terms of conversations when they want to throughout the course of everyday life, but that can change in an instant when it comes to health issues. Parents and children that have been using social media can have their daily escape from reality, changed when a diagnosis of cancer is […]
Social media is redefining journalism and how journalists report the news. From citizen journalists to tracking the latest trends on twitter and interacting with the audience directly, social media brings a number of pros and cons to modern journalism. In journalism there has always been a race to presses. There is this engrained idea that […]
The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social media, we have entered a new era of protest, connection, and collectivism. From #JeSuisCharlie and #MeToo to #MAGA and #BlackLivesMatter, hashtags on social media fuel political protests and corresponding marketing campaigns for those movements. Social media gives a […]
In 2019, some brands are still trying to find their voices on social media. Many brands use distinct personalities to stand out while others play it straight to interact with consumers. Brands like Wendy’s, Starbucks, Netflix, sports teams like the Dallas Stars and the Los Angles Kings create memorable content and moments for consumers on […]
Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]
Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]
In a world where nearly everyone is online, it’s crucial for organizations to “keep up with the times” and make the most of online communication. With digital users spending an average of 2.5 hours on social media every day, having a strong social media presence has become a priority for organizations to get their message […]
The phrase Fake News is synonymous for, “misinformation”. Reporting of hoaxes and misleading information have become commonplace in the mainstream media due to the rise of social media. Fake news’ prominence and the confusion surrounding it is due to the ease that it can be spread on social media platforms and social networking sites. Even […]
More and more, brands are turning to social media influencers to help tell their brand’s story. Rather than post an Instagram update about a product, or solely launch a brand advertisement on YouTube, brands are hiring popular social media users (called “influencers”) to highlight the brand, product, or service with their own content and messaging. […]
Music festivals are rising in popularity around the world. According to a recent Nielsen study, the number of Americans who attended festivals in 2018 rose 17% from the previous year. Many festival-goers turn to social media to share their experiences and connect with others virtually and in-person. Posting experiences allows consumer to explore Social Media’s […]
Social media can be a valuable communication tool in regards to staying informed of world news and events, maintaining contact with friends and family and other purposes such as watching videos, finding recipes, creating events, etc. While social media can be used in a positive way, it can also be used negatively. Studies show that […]
The era of social media has ushered in a new reality for athletes on both the amateur and professional level. While athletes can now use social media to directly interact with fans and followers (much to the ire of some in traditional media), with this increased interaction has come a heightened responsibility to their status […]
Social media has helped those with non-traditional communities such as gamers, singers and songwriters and other groups stay connected beyond those in their local communities. It allows them to connect to those who are hundreds of miles away with their same interest.
OVERVIEW Over the last ten years, social media has grown and expanded exponentially. With a large variety of platforms, millions of social media users are active on a daily basis. Social Media has been proven to serve as great tool with incredible potential to communicate and engage with family, friends, customers, clients, stakeholders, and larger […]
Some of the social media aspects that I feel are important so far are trust and credibility. In social media, it may seem that there are some complications with trust and credibility because it is easy for any person or entity to share or present information on social media that may be false or deceiving. […]
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