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    The Role of Social Media in Political Campaigns

    Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed the way campaigns are run.” Social media use in politics is a new phenomenon in communications studies. Similar in manifestation to integrated marketing campaigns where branding and dialogue are key to success, political campaigns now use social media […]

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    Fundraising in a time of social media

    Social media is a part of everyday life for most Americans. From ordering coffee and groceries to taking a test on which GOT character someone is, social media seems to be at the helm. According to Bacon (2017), 7.2% of non-profit fundraising dollars came via social media platforms. In a study conducted by Georgetown University, […]

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    Influence of Social Media Challenges

    With the advent of Web 2.0 technology, new social media companies offer free platforms for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth have altered the platforms to disseminate social challenges through YouTube, Instagram, etc. Some are funny and meaningful, like the Ice Bucket Challenge, while […]

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    The Power of Memes in Social Media Communication

    The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication? Social media users love visual content. The algorithms of many social sites prioritize visual content over text-based […]

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    Narratives Brands and Consumers Create About Social Commerce

    E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing the virtual landscape. E-commerce has revolutionized the shopping experience allowing people to shop in their pajamas while social media has transformed interpersonal communication. E-commerce encompasses all online shopping conducted through retail websites, mobile sites, and online marketplaces. Researchers estimate that there will be 1.92 billion digital […]

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    Making Sense of Child Cancer Awareness on Social Media

    Social media users can dictate the terms of conversations when they want to throughout the course of everyday life, but that can change in an instant when it comes to health issues. Parents and children that have been using social media can have their daily escape from reality, changed when a diagnosis of cancer is […]

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    Activism in the Social Media Age

    The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social media, we have entered a new era of protest, connection, and collectivism. From #JeSuisCharlie and #MeToo to #MAGA and #BlackLivesMatter, hashtags on social media fuel political protests and corresponding marketing campaigns for those movements. Social media gives a […]

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    Brands and Their Strategies on Social Media

    In 2019, some brands are still trying to find their voices on social media. Many brands use distinct personalities to stand out while others play it straight to interact with consumers. Brands like Wendy’s, Starbucks, Netflix, sports teams like the Dallas Stars and the Los Angles Kings create memorable content and moments for consumers on […]

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    Articles on the Impact of Influencers on Communications

    Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]

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    Going Viral: Publicity Stunts That Gained Attention

    Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]

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    15 Articles On How Nonprofits Benefit From Using Social Media

    In a world where nearly everyone is online, it’s crucial for organizations to “keep up with the times” and make the most of online communication. With digital users spending an average of 2.5 hours on social media every day, having a strong social media presence has become a priority for organizations to get their message […]

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    Fake News and Social Media: Causes and Real-Life Impacts

    The phrase Fake News is synonymous for, “misinformation”. Reporting of hoaxes and misleading information have become commonplace in the mainstream media due to the rise of social media. Fake news’ prominence and the confusion surrounding it is due to the ease that it can be spread on social media platforms and social networking sites. Even […]

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    Social Media’s Impact on Self Esteem in Adolescents

    Social media can be a valuable communication tool in regards to staying informed of world news and events, maintaining contact with friends and family and other purposes such as watching videos, finding recipes, creating events, etc. While social media can be used in a positive way, it can also be used negatively. Studies show that […]

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    Athletes and Social Media: Branding, Influence and Engagement

    The era of social media has ushered in a new reality for athletes on both the amateur and professional level. While athletes can now use social media to directly interact with fans and followers (much to the ire of some in traditional media), with this increased interaction has come a heightened responsibility to their status […]

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    Borderless Communities and Non-Traditional Groups

    Social media has helped those with non-traditional communities such as gamers, singers and songwriters and other groups stay connected beyond those in their local communities. It allows them to connect to those who are hundreds of miles away with their same interest.

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    The Negative Effects of Social Media Relating to Appearance

    OVERVIEW Over the last ten years, social media has grown and expanded exponentially. With a large variety of platforms, millions of social media users are active on a daily basis. Social Media has been proven to serve as great tool with incredible potential to communicate and engage with family, friends, customers, clients, stakeholders, and larger […]

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    Social media addiction and the way it impacts our mood

    Social media is increasingly becoming more and more popular in our society today. We use social media in  our personal and work lives and have all been impacted both negatively and positively from using it. Although Facebook and Instagram can be tempting to browse through at all hours of the day, we are ultimately in […]

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    Branded communities: building loyalty one conversation at a time

    Social media managers wear a lot of hats: public relations specialists, writers, strategists, crisis managers, community builders. Of all the roles, one of the biggest is maintaining the public face of the organization. Still, managing social sites is not just sharing links and responding to comments. Maybe you’re looking to up the ante when it […]

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    7 Negative Effects of Social Media Relating to Appearance

    Social Media has been proven to serve as great tool with incredible potential to communicate and engage with family, friends, customers, clients, stakeholders, and larger audiences. Social Networking Sites allow for individuals to engage and communicate through online technology through several different media forms (Lipschultz, 2018). This variety of platforms can be used for publishing […]