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    Social Media Moves Brands Forward

    You need it. Social media as a marketing tool should no longer be considered an option for companies. These interactive platforms are extremely important and powerful in building brand awareness and reputation. It is estimated that there will be around 2.77 billion social media users around the globe by 2019 (Statista, 2018). With numbers that […]

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    Bigger Isn’t Always Better: Make Way for Micro-Influencers

    Influencer Marketing 101 Most of us follow social media accounts belonging to people we don’t know. I don’t personally know Kim Kardashian…do you? Didn’t think so. However, I do happen to know her favorite shade of bronzer, the tea she drinks to maintain her famous figure, and the vitamins she takes to keep her hair […]

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    3 Ways Entrepreneurs Can Leverage Social Media

    As an entrepreneur, odds are that marketing is just another hat you wear. Along with being the bookkeeper, customer service rep, and salesperson, you are responsible for growing your brand. When you search for marketing tips, you also find out that social media “ninja” apparently is something “marketing pros” say you need to become. Social […]

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    Rosie the Riveter Meet Michelle Obama

    During the second wave of feminism in the 1960’s the voice of women was represented by the likes of Betty Friedan as she looked to debunk “the feminine mystique”.  By strong journalists like Gloria Steinem who challenged the Hugh Heffner definition of women and fought for women to be the sole author of the sexual […]

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    Athletes and Social Media

    When most people consider a work environment they think of cubicles, bad coffee and water cooler conversations. However, for some their work environment is a locker room and a stadium. According to Forbes in 2012, there were approximately 5000 professional athletes in four North American leagues (NBA, MLB, NHL, and NFL).  These athletes have more […]

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    Uncovering Facebook’s Algorithm: 8 Articles You Must Read

    Understanding the secret to Facebook’s algorithm is a practice that businesses in particular are striving to master. The algorithm changes what users see, from who they see it, and when they see it. Facebook is constantly changing its algorithm and recently deployed a design that favors friends and family posts over brand content. The eight […]

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    Top 20 Books For Web Content Creators

    As content creators, we know there is much more that goes into a piece of online content than a factoid about a business or product, a logo, and fun hashtag! Great content generally takes hard work, planning, and the right timing. Whether it’s writing a blog, creating a post for Instagram, or developing your next […]

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    An Academic Library’s Approach to Student Engagement on Social Media

    Social networking sites (SNS) are used by approximately 88% of 18- to-29-year-olds, therefore, it comes as no surprise that academic institutions would target their key demographic by tweeting, posting, and sharing. In fact, academic libraries have joined the ranks of their larger institutions by creating their own social media pages to promote library services and […]

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    Trade Publications Meeting Audiences Through Social Media

    In 2005, only about 5 percent of people in the United States used social media. Fast forward a little more than a decade, and seven in ten were active in 2017, according to the Pew Research Center (Lipschultz, 2017, p. 4). The rapid diffusion of social media over the past decade has changed the way […]

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    Resources for Academic Libraries and Social Media Engagement

    In a world where information can be overwhelming, students often turn to their academic library for assistance and clarity, but how can we reach the students we serve that never set foot inside the doors of their campus library? Commuters and distance learners can be easily forgotten when considering factors for student engagement and interaction. […]

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    The importance of Social Media for Organizations

    Social Media is becoming bigger and bigger for organizations today.  As I sit back and reflect on social media from the perspective of working at a large technology company (Apple) it surprises how vital it is for an organization to be successful.  Its a way for organizations to connect to their audiences, build their brand, […]

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    Engagement, Trust, and your Brand

    There are a lot of companies on social media struggling with building an audience and maintaining current supporters. A lot of them believe that adding more content is the key or creating more social sites with help them gain a buzz, but one simple act can actually change their entire presence. Engagement is the focal […]

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    Social Media and Business: Can lead to success or failure

    Based on my initial research, here are the top 20 academic journals and articles that talk to the potential of social media as a business resource.   This is my initial list and may be updated over time as more research is created.  I feel with these articles, they show how social media can lead […]

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    Top 7 Articles for Social Media Influencer Marketing

    Influencer marketing is on the rise with no signs of slowing down anytime soon. Here are the top 13 articles that publish social media research, guidelines, and information on influencer marketing. These resources provide content for professionals seeking advice on where to begin, what tools to use, and success metrics as it relates to launching […]

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    The Convergence of Social Media and Journalism

    Decades ago, journalism was defined by its gatekeeping process. But, thanks to the explosive growth in mobile technology innovation, both professional journalists and citizens serve as modern-day reporters, utilizing platforms such as Twitter feeds, Facebook live and YouTube videos as a means of information sharing. As storytelling continues to evolve because of technological change, journalism […]

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    7 Journal Articles on Social Media and Data Mining

    Social media is a large part of most people’s everyday lives. It allows individuals to prepare for an upcoming weather change or land your dream job. Users are choosing to use social media for a variety of reasons and understanding the big data behind it all is a key tool for any strategic communication practitioner’s […]

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    Social Influencers: Are They Worth the Risk

    Everyone is looking for the best ways to connect on social. Do you like lists? Chances are someone else likes lists. Do you like pictures showing people having fun? Chances are many people like the same thing. This gives content creators opportunities to craft powerful pieces of content, designed to reach a large audience. One […]

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    How Banks Are Embracing Social Media and Shedding Their Rigid Reputation in the Process

    In recent years, we’ve seen a number of industries move towards a full-on embrace of social media. Whether it’s to maintain a relevant presence amongst their customer-base or to stay one step ahead of competitors, it’s quite clear that social media has become a more relevant resource for companies and organizations looking for innovative ways […]