Recent Posts

Posted in RESOURCES

The Role of Social Media in Political Campaigns

Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed…

Loading

Posted in RESOURCES

Fundraising in a time of social media

Social media is a part of everyday life for most Americans. From ordering coffee and groceries to…

Loading

Posted in RESOURCES

Influence of Social Media Challenges

With the advent of Web 2.0 technology, new social media companies offer free platforms for the public…

Loading

Posted in RESOURCES

The Power of Memes in Social Media Communication

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly…

Loading

Posted in RESOURCES

Narratives Brands and Consumers Create About Social Commerce

E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing…

Loading

Posted in RESOURCES

Making Sense of Child Cancer Awareness on Social Media

Social media users can dictate the terms of conversations when they want to throughout the course of…

Loading

Posted in RESOURCES

Activism in the Social Media Age

The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social…

Loading

Posted in RESOURCES

Brands and Their Strategies on Social Media

In 2019, some brands are still trying to find their voices on social media. Many brands use…

Loading

Posted in RESOURCES

Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their…

Loading

Posted in RESOURCES

Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many…

Loading