There was a time not too long ago when businesses were not sure if they should engage on social media, let alone if it would last. In 2018, if you are not on social media, you are missing out on a major target audience and you probably need to restructure your communication plan. If you are still feeling unsure, I’ve gathered a few of my favorite articles as to why you should change your mind!
You’ve waited long enough don’t you think? Social media will help grow your business in a way you didn’t know was possible, so get started today!
Facebook and Twitter deliver information in different ways. While there are some similarities in the audience, they each have different marketing needs. Twitter is better for viral needs, but Facebook is better for building relationships.
While you should be marketing on social media, you shouldn't necessarily be on every channel. It's important for you to invest in the platforms where you're more likely to reach and engage with your audience. Your brand needs to be where your audience is, which is on social media.
Instagram is a photo-sharing social media platform and is currently owned by Facebook. You can create posts, ads, and stories, so there is basically nothing you can't do on Instagram, but it's important to understand how to use it to best utilize the platform for your business.
It used to be to promote your product, you would purchase TV air time and create a great eye catching commercial. Now you get to create a great piece on social media for free or with a more affordable budget. Promoting your business on social media can gain even more traction today then the commercial.
Depending on your company, this position may look different, but it is very necessary in today's world. For smaller companies, the social media may be run by the Communications Director or Community Outreach Coordinator. For larger companies, it would be advised that this be an open position and perhaps even more than one would be beneficial.
Social media is becoming the new way to represent your brand, create awareness and show what you do. The different platforms on social media are the fastest way to get your brand out into the world and recognized.
Hootsuite helps you manage all of your social media in one place. They can integrate the different mediums so you only have to create one post for all and they can help you track the analytics. By scheduling posts and monitoring your social media accounts, your social media manager will love utilizing this program!
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