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Why Is Facebook still at the top?

While online communication is constantly changing, some things remain the same. Facebook is the social media platform of choice for most users. What is this platform doing that other forms of social media can not provide in one package? Even though the company has some bad publicity over the last year, they haven’t faltered in popularity. Does Facebook have the secret to reach all needs of online communications? Should communications practitioners take note of the Facebook trends? Here is why they are still at the top.

#1 Information Source

Today, young people are obtaining their information on news, sports, politics, etc. via Facebook over other media forms. Smart phones provide for convenience and mobility towards the usage of this App.
http://journals.sagepub.com/doi/full/10.1177/2056305117716273

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#2 The “Like” Factor

This may be the easiest form of personal connection in the social media world. The act of self gratification implies that persons can relate to each other or simply understand meanings of posts.
http://journals.sagepub.com/doi/full/10.1177/2056305117706785

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#3 Connections that last

Motivators behind Facebook users trickle down to the fact that they can connect to anyone at any time. They can reach former classmates, business contacts, or their Grandma hundreds of miles away. Once a connection is made you can keep them as long as you choose!
http://journals.sagepub.com/doi/full/10.1177/2056305117691544

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#4 Sharing is Caring

Facebook posts have evolved over the years from simple posts to pictures, videos, websites, and the list goes on. One thing that allows connections to last is the act of sharing. Instead of all of your information sourcing from one individual, now friends of friends can gather and push out information with a click of a button.
http://journals.sagepub.com/doi/full/10.1177/2056305115578135

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#5 Empowering the Relationship Status

Facebook Official has been a stable term to indicate that your relationship is pretty serious. Perhaps this action takes the guessing game out of societal norms and puts a label out there for the world to see.
http://journals.sagepub.com/doi/full/10.1177/2056305116672890

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#6 Expression of Emotion

Instead of just a thumbs up, emoticons have made an appearance, allowing users to express in depth their emotions. These along with the post feature allow users the freedom to find emotional comfort and reach out.
http://journals.sagepub.com/doi/full/10.1177/2056305117733225

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