Viral Videos Research: Eye Tracking, Facial Response, and Emotional Engagement


The Strategic Social Media Lab had the great fortune of partnering with the User Perception, Cognition & Interaction Lab here at the Romain College of Business to test how we (our lab staff) experience viral videos. Much fun was had, but the really interesting thing is…we began the process of learning about how humans consume longitudinal media with complex emotional content.  

As you scroll down and watch the videos, you’ll notice a singular example of a lab staffer watching/experiencing each viral video, followed by a video aggregating all lab staff responses.  At the very bottom I’ve also embedded the original videos.

Give them a watch and let us know what you think!

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