Strategic Social Media Lab

Create

Viral Videos Research: Eye Tracking, Facial Response, and Emotional Engagement

by SSML Lab May 25, 2017, 4:46 pm 74 Views

The Strategic Social Media Lab had the great fortune of partnering with the User Perception, Cognition & Interaction Lab here at the Romain College of Business to test how we (our lab staff) experience viral videos. Much fun was had, but the really interesting thing is…we began the process of learning about how humans consume longitudinal media with complex emotional content.

As you scroll down and watch the videos, you’ll notice a singular example of a lab staffer watching/experiencing each viral video, followed by a video aggregating all lab staff responses. At the very bottom I’ve also embedded the original videos.

Give them a watch and let us know what you think!

#1 Maddie Waiting – Aggregate

Report

#2 Maddie Waiting – Single Response

Report

#3 Crash Giro d’Italia – Aggregate

Report

#4 Crash Giro d’Italia – Single Response

Report

#5 Diving Into 1000 Mousetraps – Aggregate

Report

#6 Diving Into 1000 Mousetraps – Single Response

Report

#7 Maddie Waiting – Original

Report

#8 Crash Giro d’Italia – Original

Report

#9 Diving Into 1000 Mousetraps – Original

Report

This post was created with our nice and easy submission form. Create your post!

viral video research

What do you think?

38 points

Upvote Downvote

Total votes: 1

Upvotes: 1

Upvotes percentage: 100.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply Cancel reply

J.P. Morgan Chase Social Wall

Chevron Social Wall

Trending Now

0 Shares8.4k Views

Lists, Resources,

The Role of Social Media in Political Campaigns

Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed the way campaigns are run.” Social media use in politics is a new phenomenon in communications studies. Similar in manifestation to integrated marketing campaigns where branding and dialogue are key to success, political campaigns now use social media […]

by Kellianne Clarke July 15, 2019, 2:27 pm
0 Shares913 Views

Lists, Resources,

Fundraising in a time of social media

Social media is a part of everyday life for most Americans. From ordering coffee and groceries to taking a test on which GOT character someone is, social media seems to be at the helm. According to Bacon (2017), 7.2% of non-profit fundraising dollars came via social media platforms. In a study conducted by Georgetown University, […]

by Michelle Palmisano July 15, 2019, 2:00 am
0 Shares5.3k Views

Lists, Resources,

Influence of Social Media Challenges

With the advent of Web 2.0 technology, new social media companies offer free platforms for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth have altered the platforms to disseminate social challenges through YouTube, Instagram, etc. Some are funny and meaningful, like the Ice Bucket Challenge, while […]

by Sandy Cheng July 15, 2019, 1:30 am
0 Shares16.2k Views

Lists, Resources,

The Power of Memes in Social Media Communication

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication? Social media users love visual content. The algorithms of many social sites prioritize visual content over text-based […]

by Morgan Hoey July 14, 2019, 2:25 am
0 Shares538 Views

Resources,

Narratives Brands and Consumers Create About Social Commerce

E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing the virtual landscape. E-commerce has revolutionized the shopping experience allowing people to shop in their pajamas while social media has transformed interpersonal communication. E-commerce encompasses all online shopping conducted through retail websites, mobile sites, and online marketplaces. Researchers estimate that there will be 1.92 billion digital […]

by Morgan Hoey July 14, 2019, 1:03 am
0 Shares1.1k Views

Lists, Resources,

Making Sense of Child Cancer Awareness on Social Media

Social media users can dictate the terms of conversations when they want to throughout the course of everyday life, but that can change in an instant when it comes to health issues. Parents and children that have been using social media can have their daily escape from reality, changed when a diagnosis of cancer is […]

by Jessica Kellogg July 13, 2019, 11:48 pm
0 Shares2.7k Views

Lists, Resources,

Activism in the Social Media Age

The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social media, we have entered a new era of protest, connection, and collectivism. From #JeSuisCharlie and #MeToo to #MAGA and #BlackLivesMatter, hashtags on social media fuel political protests and corresponding marketing campaigns for those movements. Social media gives a […]

by Natasha Smith July 13, 2019, 5:07 pm
0 Shares931 Views

Lists, Resources,

Brands and Their Strategies on Social Media

In 2019, some brands are still trying to find their voices on social media. Many brands use distinct personalities to stand out while others play it straight to interact with consumers. Brands like Wendy’s, Starbucks, Netflix, sports teams like the Dallas Stars and the Los Angles Kings create memorable content and moments for consumers on […]

by Addison Walton July 13, 2019, 5:06 am
0 Shares655 Views

Lists, Resources,

Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]

by Jaclyn Baxter July 11, 2019, 4:30 pm
0 Shares710 Views

Lists, Resources,

Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]

by Brittany Gehrett July 9, 2019, 6:12 pm

Create

Close

of

Processing files…