Strategic Social Media Lab

Create

Viral Videos Research: Eye Tracking, Facial Response, and Emotional Engagement

by SSML Lab May 25, 2017, 4:46 pm 33 Views

The Strategic Social Media Lab had the great fortune of partnering with the User Perception, Cognition & Interaction Lab here at the Romain College of Business to test how we (our lab staff) experience viral videos. Much fun was had, but the really interesting thing is…we began the process of learning about how humans consume longitudinal media with complex emotional content.

As you scroll down and watch the videos, you’ll notice a singular example of a lab staffer watching/experiencing each viral video, followed by a video aggregating all lab staff responses. At the very bottom I’ve also embedded the original videos.

Give them a watch and let us know what you think!

#1 Maddie Waiting – Aggregate

Report

#2 Maddie Waiting – Single Response

Report

#3 Crash Giro d’Italia – Aggregate

Report

#4 Crash Giro d’Italia – Single Response

Report

#5 Diving Into 1000 Mousetraps – Aggregate

Report

#6 Diving Into 1000 Mousetraps – Single Response

Report

#7 Maddie Waiting – Original

Report

#8 Crash Giro d’Italia – Original

Report

#9 Diving Into 1000 Mousetraps – Original

Report

This post was created with our nice and easy submission form. Create your post!

viral video research

What do you think?

38 points

Upvote Downvote

Total votes: 1

Upvotes: 1

Upvotes percentage: 100.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply Cancel reply

J.P. Morgan Chase Social Wall

Chevron Social Wall

Trending Now

0 Shares15 Views

Resources,

Take Two Tylenol and Tweet Me in the Morning:

Effective communication is a critical function within any public health system. Social media has evolved the way we communicate and has the potential to enhance public health communication. Twitter has become one of the most popular social platforms that allows users to send tweets in real time. Social media has provided a platform where providers […]

by Alexis Howard November 10, 2018, 2:09 pm
0 Shares17 Views

Resources,

Positive Impact on Policing Through Social Media

All too often the phrase, “we cannot disclose that at this moment” is heard when police departments are holding a press conference and answering live questions, regarding an incident at hand. For years, this was a default response to limit statements provided to the media and the public. With the emergence of social media, this […]

by Jason Slater November 10, 2018, 1:47 pm
1 Shares27 Views

Resources,

A Genie in a Bottle?

How many times have we heard the gunman described as a lone wolf? One who kept to himself? Imagine being the family of one of those troubled souls and having begged, demanded, attempted to bride, and used every conceivable method in vain attempts to get them into therapy, trying to help them get help. Given […]

by Janice Baynes November 7, 2018, 3:13 pm
0 Shares17 Views

Resources,

Building a Fan Base on Instagram

by Jason Slater November 7, 2018, 3:13 pm
0 Shares16 Views

Resources,

Social Media Policies for the Military

Who would have thought that one of the U.S. military’s biggest adversaries is social media? With the rise of social media, it’s imperative for the military to actively maintain various social media channels to stay up to date with the newest trends in digital communication. This is necessary to inform the American people as well […]

by Patrick Ferraris November 5, 2018, 1:54 pm
0 Shares18 Views

Resources,

Is Online Mental Health Therapy Feasible?

Mental health issues and the sometimes dire effects of undertreatment have spawned exploration of alternatives to the face-to-face, in-person traditional therapist-client model. Scholars, mental health professionals, advocates for the mentally impaired and others are exploring the efficacy of online mental health services through such mediums as Skype and Facetime. Below is a list of peer-reviewed […]

by Janice Baynes November 5, 2018, 1:54 pm
0 Shares16 Views

Resources,

The 7 Best Articles Linking Social Media and Tourism

Tourists are always looking for their next destination. As a brief escape from their everyday lives, a new location means new experiences and adventures. Despite these tourists leaving the familiar behind, one common language that can be found no matter the location is social media. The following seven scholarly articles highlight the relationship between social […]

by Patrick Ferraris November 4, 2018, 10:33 pm
0 Shares12 Views

Resources,

Go viral: Livestream.

The social media landscapes seem to change daily. Users are being trained to want information faster with less fluff and as transparently as possible. Eighty percent of users are now trained to watch a video over reading a post or blog (Pickard-Whitehead, 2017). But now, everyone is posting how-to videos, or explanation videos, even vlogs… […]

by Danya Tapolcai November 4, 2018, 10:33 pm
0 Shares40 Views

Resources,

Social Media….It’s about Being Politically Correct!

Is it okay to engage in social media use at work? Well….that depends on who you ask and where they work. We have to keep in mind that the world is changing rapidly and social media is helping that along. What used to be appropriate or inappropriate maybe ten years ago is viewed quite differently […]

by Vesna Kurspahic November 4, 2018, 10:33 pm
0 Shares20 Views

Resources,

Why UGC Should be an Essential Component of Your Social Media Strategy

The Relevance of UGC in Today’s Social Media Landscape User-generated content (UGC) refers to any unsponsored social media content that’s produced and shared by users of an online social media platform. UGC can take the form of images, videos, and blog posts – typically shared by everyday people. According to the Organization for Economic Co-operation […]

by Katie Salcius November 4, 2018, 10:33 pm
0 Shares59 Views

Resources,

10 Effective Public Health Social Media Campaigns

The health industry is increasingly turning to social media to support, promote and increase the spread of information and data in order to improve both personal and community health practices. By utilizing a cross-section of platforms, public health entities are able to combat rumors, encourage behavioral changes, and share information, all while allowing their audiences to […]

by Alexis Howard November 4, 2018, 10:33 pm
0 Shares50 Views

Resources,

7 Reasons not to use Bots on Instagram

From live chats to social networking, bots attempt to mimic human users in all forms of online communication. They can like posts, comment, follow/unfollow users, etc. (Florian, Cappiello, & Benatallah, 2018). Today, bots can perform nearly all of the social networking actions. Although they have been helpful for automating certain aspects of social media, such […]

by Katie Salcius November 2, 2018, 2:09 pm
0 Shares33 Views

Resources,

How Social Media has Transformed Politics

Whether you are a Republican or Democrat one thing we can all agree on: if you want to win a political campaign you need social media. Barack Obama in 2008 used social media to effectively spread his message of Hope and Change. Donald Trump has used Twitter pretty much every day all day to communicate […]

by Vesna Kurspahic November 2, 2018, 2:09 pm
0 Shares

Resources,

8 Articles to Help Grow Your Presence Through Memes.

If you’re on Facebook, Instagram, Twitter, Reddit, or any major social media platform, you’ve probably realized that memes have taken over. Memes are funny images, videos, pieces of text, etc., that are copied, adjusted, and spread rapidly by Internet users. This list highlights 8 articles that will help businesses capitalize on the trend and attract […]

by Danya Tapolcai November 2, 2018, 2:09 pm
0 Shares25 Views

Resources,

Sudden Demand for Two-way Communication

For me, waking up to the buzzing of phone notifications is never a good sign. I’m not that popular. By the tenth buzz, I generally assume that those awful noises are Facebook and Twitter notifications coming from my work accounts. If that’s the case, then it’s time to find a computer. I work in the […]

by Matt Robertson November 2, 2018, 2:09 pm
0 Shares20 Views

Resources,

Yammer as CMC for Community with Remote Work Teams

My organization utilizes Yammer and everyone in the company is able to access it, but the sales department has embraced the tool in a way others have not. I believe, for them, Yammer acts as the computer-mediated communication platform creating a community for that group. While others within the organization have more face-to-face interactions with […]

by Jennifer Levack November 2, 2018, 2:09 pm
0 Shares36 Views

Resources,

Amplify Your Corporate Social Responsibility Story with Social Media

These days, corporate social responsibility (CSR) is an integral element of a company’s operating model. CSR, or corporate citizenship, allows an organization to demonstrate its responsibility for the impact of its operations on its communities—and its commitment to the wellbeing of those communities. CSR is reflected in a company’s transparency and accountability, as well as […]

by Katherine Murray October 31, 2018, 1:27 pm
0 Shares21 Views

Resources,

Top 8 Articles about Social Media During Crisis Situations

Social media continue to dramatically affect the way the public views and responds to natural disasters, epidemics, and political crises. Below, is a compiled list of the academic journals and articles that explore the ways that social media is used to connect people during national and international crises. Please vote on your favorite source to […]

by Matt Robertson October 31, 2018, 1:27 pm
0 Shares19 Views

Resources,

Social Media and Teens 101 – 7 must read articles

Social media is a normal way to communicate and a focus for many teens. How much social media is too much? How are they using it? What about well-being and safety? Making smart decisions and using compassion in the online and social settings. After all….are our teen’s identities being formed in the social […]

by Jennifer Levack October 31, 2018, 1:27 pm
0 Shares64 Views

Resources,

10+ Articles on Social Media’s Role in Wildlife & Conservation

Social media and all its various forms have done wonders to connect people around the world and expand dialogue on just about any topic you can think of—including conservation and wildlife issues. Social media provides insights about what’s happening globally with natural spaces, how people engage and value nature, and challenges across these landscapes (literally […]

by Katherine Murray October 26, 2018, 12:17 pm
0 Shares19 Views

Resources,

Social Media Moves Brands Forward

You need it. Social media as a marketing tool should no longer be considered an option for companies. These interactive platforms are extremely important and powerful in building brand awareness and reputation. It is estimated that there will be around 2.77 billion social media users around the globe by 2019 (Statista, 2018). With numbers that […]

by Jenna Gonzales September 12, 2018, 11:53 am
0 Shares32 Views

Resources,

Bigger Isn’t Always Better: Make Way for Micro-Influencers

Influencer Marketing 101 Most of us follow social media accounts belonging to people we don’t know. I don’t personally know Kim Kardashian…do you? Didn’t think so. However, I do happen to know her favorite shade of bronzer, the tea she drinks to maintain her famous figure, and the vitamins she takes to keep her hair […]

by Ashley Riordan September 10, 2018, 12:09 pm
0 Shares16 Views

Resources,

3 Ways Entrepreneurs Can Leverage Social Media

As an entrepreneur, odds are that marketing is just another hat you wear. Along with being the bookkeeper, customer service rep, and salesperson, you are responsible for growing your brand. When you search for marketing tips, you also find out that social media “ninja” apparently is something “marketing pros” say you need to become. Social […]

by Thomas Sisson September 10, 2018, 12:04 pm
0 Shares53 Views

Resources,

Uncovering Facebook’s Algorithm: 8 Articles You Must Read

Understanding the secret to Facebook’s algorithm is a practice that businesses in particular are striving to master. The algorithm changes what users see, from who they see it, and when they see it. Facebook is constantly changing its algorithm and recently deployed a design that favors friends and family posts over brand content. The eight […]

by Jenna Gonzales September 10, 2018, 12:04 pm
0 Shares26 Views

Resources,

Top 20 Books For Web Content Creators

As content creators, we know there is much more that goes into a piece of online content than a factoid about a business or product, a logo, and fun hashtag! Great content generally takes hard work, planning, and the right timing. Whether it’s writing a blog, creating a post for Instagram, or developing your next […]

by Thomas Sisson September 10, 2018, 12:04 pm

Most Shared

Create

Close

of

Processing files…