Your first thought is, undoubtedly, what are artificial intelligence lenses? In short, it is the official name for those silly Snapchat filters we all have so much fun with. It turns out, there is a lot of advanced technology behind those virtual dog ears. Here is a list of the top 9 fun facts– feel free to add more! Vote for your favorite fun fact, and leave your comments below!
The app uses technology that has been in use for several years. The basic technology used to determine whether or not there is a human face in view is the same technology that is used when a box is placed around someone's face before a photo is taken on a digital camera.
The technology used to place a box around a person's face on a digital camera is actually not specific enough to perform the functions that these filters are able to do. In order to train the app to recognize specific facial features, engineers actually had to manually mark the individual facial features of thousands of sample photos.
After the app recognizes the specific facial features, it is then able to connect the dots and create a virtual mesh mask over the human face. Once the mesh mask is formed, it can actually move with the face as long as it remains facing forward. The mask is what detects if the eyebrows raise or the mouth opens, and the filter might have features that react to those movements.
As if all this technology didn't already have your mind spinning, it turns out that some of the Snapchat filters are even more complicated. The one that is especially difficult to create is the "face swap" filter that we all enjoy so much. The patent behind the technology shows that there is a lot more that goes into that filter because it is more than using the facial mask to create filtered features, it is actually creating a mask for you and your friend and then pulling the masks off the original faces and switching it to the other face.
Of course, with the "boom" that surrounded these Snapchat filters upon their debut, other social media platforms quickly realized that they were going to fall behind the competition if they did not keep up with the trend. Consequently, Facebook and Instagram stole filters right from underneath Snapchat, in an effort to embody all that Snapchat is capable of to eventually do away with society's need for Snapchat all together.
Why is all of this even important? Why are social media sites willing to go so far just to put a virtual flower crown on your head? There are a lot of revenue possibilities when it comes to this kind of technology-- what better way to market for a business than to just put the logo right on your face? We saw this recently on the weekend of September 8 when the movie "It" was released into theaters and they created this filter to promote it.
Although these silly filters seem harmless, this technology is actually super advanced, and it has some people pretty concerned. Here is why… artificial intelligence lenses are essentially automatic facial recognition and some are viewing it as an invasion of privacy. The FBI and private companies like Facebook and Google are accruing massive data bases full of faces that are being used to now recognize you by name using this technology. There is no federal law regulating this currently and some privacy advocates have a huge concern with this. What are your thoughts? Leave them below.
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