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Top 8 Academic Journals/Books for Social Media Optimization


The following list compiles many different academic journals and books with the purpose of increasing the knowledge of search engine optimization, analytics, and use of different types of social media platforms to optimize relaying the user’s message to the target audience. Both Facebook and Instagram are mentioned specifically in a couple of these articles, but these principals can be applied to optimizing your message through any social media platform. Also addressed throughout this compilation is using social media as a marketing tactic for your own organization, something that also requires vital knowledge about message optimization.

#1 Social media optimization: making library content shareable

This article gives information behind the importance of social media optimization, as well as different tips and guidelines to optimizing your message through social media. These tips include: create shareable content, make sharing easy, reward engagement, proactively share, and encourage reuse.

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#2 Principles for building and engaging community

This issue of Library Technology Reports is intended for beginning and intermediate social media practitioners who wish to implement an effective method for sharing content and building community. The discussion primarily centers around the social networks of Facebook, Twitter, and Instagram, and we also touch on Tumblr, Pinterest, Google+, LinkedIn, YouTube, and Snapchat.

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#3 Social Content Marketing for Entrepreneurs

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traffic and sales leads. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing.

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#4 Optimize by Lee Odden

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

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#5 Optimal strategy for increasing network size on Facebook

Source

This paper aims to create an expert system that yields an optimal strategy for increasing network size on Facebook. For advertisers, Facebook has evolved to become a chief advertising channel next to TV, print and radio. Omega offers three main strategies for organizations to increase advertising reach on Facebook.

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#6 Social Media Analytics Strategy

This book dives deeper into the analytics of search engine and social media optimization. Some topics covered in this book include defining analytics in social media, types of analytics tools, differences of social media networks, the analytics process, and more.

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#7 Instagram now

Instagram is the most popular social media network for teenagers. With the geotagging feature, use of hashtags, and an easy-to-use interface, it may also be the best social media platform to reach your teen audience. This article helps the reader learn to optimize the use of Instagram to reach not just teens, but different age groups and demographics as well.

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#8 Social Media Management

This book not only does a great job of providing valuable and insightful information relating to search engine optimization for social media and which social media platforms are better at others in accomplishing different goals, but does so in an entertaining fashion making it an easy read.

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