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Top 7 Sources for Effective Crisis Comm on Social Media

Crisis Communication can be a lot to handle. Providing quick and accurate information is critical for corporations and professional organizations alike to protect their interests and, more importantly,  their audiences. Here is a list of great sources that arm you with the tactics and theories that help you effectively communicate during the most trying of times and how social media can help.

#1 Corporate Communication: A guide to Theory & Practice

Part of my own personal library, this guide helped establish the context of communications and provided me with some practical advice for my own public relations career. The useful and practical experience and skills presented by the author, Joep Cornelissen, lays out some main theories for communication via examples and case studies.
Though an overall guide to communication theories, this book does support the use of social media and the management of crisis that would be sure to prepare the reader to face arising challenges.

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#2 Theorizing Crisis Communication

Sellnow and Seeger focus deeply in the nature of crisis communication. Theorizing Crisis Communication presents a range of theories and frameworks to explain your role as a communicator and how to effectively engage with your audiences during an crisis, wether natural and man-made. The speed of information today creates a real challenge for professional to combat false information before the real story can be illuminated. Knowing how to use social media expertly during a crisis or before, will greatly support you, your organization, and your audiences.

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#3 Computers in Human Behavior

The article, in the link, showcases the importance of social media use for crisis communication. With its playbook of tactics, you are sure to get ahead on social media when disaster strikes especially for social media's reach, speed, and accessibility to large numbers of the people.

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#4 Journal of Media Ethics

PR practitioners know they must communicate effectively, but are they keeping account of ethics during a crisis? This guide presents research based practices to guide to be not only effective, but "Fair and honest." This is a great addition to anyone's personal collection

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#5 Critique, Social Media and the Information Society

Is social media the key to our communication troubles? This book questions what kind of society we live in. How are hierarchical structures and social media connected? Though leaning more on the political side, social media is very connective but can be polarizing. This reference will establish a grander base-line for communicators to help understand how social media can create great rifts within societies or be used to stem the tide of crises. Though diving deep into societal standards and culture, this is a great read for those trying to understand the powerful nature of social media.

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#6 Corporate Reputation Review

In the article, How Should You Tweet?, we take a look at the impact of crisis response strategies and its the use of a more personal humanistic dialogue compared to a corporate one-way push of information. Does this affect a companies reputation for good or worse? You might be surprised.

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#7 The Four Stages of Highly Effective Crisis Management

Presenting communication solutions, Jane Meier explains how quickly evolving communication techniques and social media platforms have changed the way we handle crisis communication. Filled with detailed guides on what tools to use this book provides tactics to avoid egg on your face and how to avoid information mismanagement during your crisis.

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