In a time of shrinking newsrooms and constant news cycles, it’s also increasingly harder for journalists to be social media pros. With all that and more on the plates of journalists in big and small newsrooms nationwide, it’s not hard for social media to take a back seat. However, it’s more critical now than ever for committed journalists to learn how to build their brand on social media so consumers can easily find credible sources. This list will give you the top seven resources to help understand the roles of journalists on social media and how they build their individual brands.
This paper examines social media use among journalists and how that usage changes over time. Interestingly, research shows a decline in journalists' valuation of social media.
This study surveyed three newsrooms to determine how journalists are using social media. Findings suggest the gatekeeper role of journalists is changing and they are finding themselves having to market the news.
This article releases findings on what has changed in U.S. journalisms since the 2000s, surveying more than 1,000 journalists. Findings suggest journalists use social media primarily as an information-finding tool.
This study analyzes journalists' usage of social media on audience perceptions of journalists. An interesting finding was that interaction negatively impacted audience perception in a professional setting.
A look at the verification process for journalists and how that relates to news consumption. A key finding was that social media content is often accepted as primary news source.
Journalists are encouraged to create personal brands on Twitter and other platforms. This study analyzed how journalists present themselves to the public trough Twitter.
This study finds journalists use humor, opinion, and retweets to build a personal brand. A closer look at what tactics journalists implore to build their brand, primarily on Twitter.
This post was created with our nice and easy submission form. Create your post!