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Top 7 Resources For Understanding Social Media & Journalists


In a time of shrinking newsrooms and constant news cycles, it’s also increasingly harder for journalists to be social media pros. With all that and more on the plates of journalists in big and small newsrooms nationwide, it’s not hard for social media to take a back seat. However, it’s more critical now than ever for committed journalists to learn how to build their brand on social media so consumers can easily find credible sources. This list will give you the top seven resources to help understand the roles of journalists on social media and how they build their individual brands.

#2 The Journalist is Marketing the News

This study surveyed three newsrooms to determine how journalists are using social media. Findings suggest the gatekeeper role of journalists is changing and they are finding themselves having to market the news.

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#3 Changes in U.S. Journalism

This article releases findings on what has changed in U.S. journalisms since the 2000s, surveying more than 1,000 journalists. Findings suggest journalists use social media primarily as an information-finding tool.

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#4 The Effects of Journalists’ Social Media Activities

This study analyzes journalists' usage of social media on audience perceptions of journalists. An interesting finding was that interaction negatively impacted audience perception in a professional setting.

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