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Top 13 Instagram White Papers

This list consists of white papers that provide helpful tips and strategies about marketing for Instagram. Some of the white papers also provide Instagram statistics in comparison to other social media platforms. Please rank them to let us know, which ones were the most helpful to you. If you think we missed out on some white papers, you can also submit them at the very bottom of this list!

#1 White Paper: How successful Instagram marketing works

"Facelift has created this Instagram white paper in collaboration with InfluencerDB. InfluencerDB offers solutions to companies and agencies, via which they are able to identify the relevant users for their Instagram marketing efforts. The focus is on the opportunities that Instagram offers in regards to influencer marketing for brands, companies and products. InfluencerDB identifies influencers and opinion leaders on Instagram, analyses their profiles and checks whether these users might be potential partners for increasing the reach of one’s marketing efforts."

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#2 Social Media Industry Index 2016

"This index provides a comprehensive analysis of the state of social media marketing for businesses in 2016. For this report, we used the TrackMaven software platform to analyze the social media content for over 40,000 companies across 130 major industries. Collectively, this analysis includes 51 million pieces of content on four major social networks — Facebook, Twitter, Instagram, and LinkedIn."

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#3 Q4 2016 Social Trends Report

"The data in this report reflects all of the campaigns that ran through Kinetic Social’s proprietary social marketing platform, serving over 3.2 Billion impressions in Q4 2016. This report includes ad spend on Facebook, Instagram, Twitter and Pinterest, on both desktop and mobile, and for all ad types. We have broken out platform-specific data and indicated the corresponding platform in each chart. This data report reflects a mix of awareness, engagement and direct response campaign initiatives."

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#4 The Performance Advertiser’s Guide to Instagram

"Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel."

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#6 2016 Social Media Impact Report: B2C Industry Edition

"The findings presented in this report show how industry disruptive brands find audiences on saturated social networks, and how innovative social strategies keep long-established brands on top. We also compare the impact of different B2C industries on social media, including detailed industry breakdowns with best practices and recommendations."

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#7 2017 State of the Media Report

"Regardless of new entrants into the live video market like Facebook Live and Instagram Stories, YouTube’s strength persists. Research by the UBS Evidence Lab found that 36 percent of internet users viewed live video in the second half of 2016. Of those, 21 percent watched that content on YouTube and only 14 percent did the same on either Facebook Live or Snapchat Live Stories. Influencers and bloggers had a similar rate of video usage and were 10 percent more likely than journalists to use Instagram stories."

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#8 2016 State of Social Marketing

"Instagram has become the go-to platform for users interested in both sharing visual stories and consuming them. Instagram has made a point of enabling creators. Already in 2016, the network has added 60-second videos, added video to carousel ads, simplified their interface to highlight shared content better, and adopted an algorithmic feed."

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#9 Digital Marketing Analytics Performance Report

"Instagram is the overall engagement winner: The average brands in 12 out of 13 industries in this analysis see the highest engagement ratio on Instagram. The one exception is the real estate industry, which sees the highest engagement ratio on LinkedIn. Brands in the finance and insurance industry have the highest average engagement ratio on Instagram overall, with 96.17 average interactions per post per 1,000 followers."

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#10 How to Succeed Like Fashion Brands on Instagram

"We’ve put this study together to explore the best practices from fashion brands’ approach to Instagram marketing that can be applied to any industry. We also introduce the methods you can deploy to create a similar analysis we conducted for this study - for any brand and any industry, in a matter of seconds, and how to apply it to your own strategy to get ahead."

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#11 Social Advertising Techniques for Advanced Marketers

"Facebook’s official ad product has only been around since 2012.3 In the same year, Facebook purchased Instagram – and shortly after, unveiled Instagram ads.4 Other players like Twitter, Pinterest, and Snapchat have since then emerged with their own placements, platforms, and unique contributions to media plans.

The ascent of social media advertising has been quick, yet rabid. And by next year, social advertising will be a $36 billion industry."

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#12 NewsWhip’s Three Years of Social Data Report

"We’ve seen engagement with publishers’ content increase on the platform throughout 2016. Our data shows engagement numbers seem to rise and rise, and increasingly, the most engaged posts come from publisher pages."

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#13 Social Media Update 2016

"Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so. To a greater extent than the other social platforms measured in this survey, Instagram use is especially high among younger adults. Roughly six-in-ten online adults ages 18-29 (59%) use Instagram, nearly double the share among 30- to 49-year-olds (33%) and more than seven times the share among those 65 and older (8%). And as was the case in previous Pew Research Center surveys of social media use, female internet users are more likely to use Instagram than men (38% vs. 26%)."

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