These articles investigate seeding strategies, word of mouth and strength of relationships. Seeding is the process of spreading online content, so that others read the content and spread it further across social platforms. Find another article on seeding you want to add to the list? Use the submission space at the bottom of the list and share it with the rest of us!
According to this research, how strongly influenced users are depends on the relationship between the users. This article provides research by finding information to test the importance of relationship characteristics and develops better seeding strategies based on the research. As per the results, economic, familial, religious relationships, and new friendships have a strong social influence.
This article talks about testing four seeding strategies in field experiments as well as in one real life viral marketing campaign. The real life campaign involved more than 200,000 customers of a mobile service provider. As per the results, seeding to well-connected people is an important strategy.
Seeded marketing campaigns consist of sending products to selected customers and encouraging them to spread word of mouth. This study analyzes the effects of word of mouth on the brand and its products. According to the results, seeding increases conversations about those specific products but decreases word of mouth about other products from the same brand.
This article reveals that peer-to-peer transmission is being overstated. This article describes a mathematical model to assess campaign performance more accurately.
This research analyzes key aspects of the seeding strategy by tracking the diffusion of 101 new videos on YouTube. It is recommended to choose good first generation consumers who will receive the viral messages. These consumers need to be strongly influential to generate interest.
This study portrays the effects of consumer-to-consumer communication in word of mouth marketing (WOMM). In this study, an online WOMM campaign is observed to see the blogger communication strategies used. These communication strategies can help marketers leverage WOMM campaigns, online and offline.
This article talks about word of mouth marketing campaign participants and their choices for communication partners, content, and channel. There were four contexts that were identified in participants' choices: episode, relationship, life-script and, family narrative. The results show that choices may be obligated, legitimated or prohibited depending on the activated context.
This article investigates the social connection between the sender and receiver of the message. This study predicts on the persuasiveness of the message and also the behavioral responses.
This article talks about recognizing recipients who are referred as "influential nodes." These recipients would promote the product through word of mouth. To recognize these recipients, criteria such as relationships with network members and information shared by each member is used.
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