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The Negative side of using Influencer Marketing


Many companies would leap at the chance to have a top influencer sponsor their products. Their large followings would hopefully draw consumers to new products and create a successful campaign for the company. However, choosing the right influencer for certain campaigns can prove to be a difficult challenge. Below we have seven examples of when influencer marketing ended up backfiring for the company.

#1 Pepsi’s “Live For Now” commercial

When Pepsi went looking for a celebrity to lead their "Live for Now" campaign, they chose one of the most popular influencers on social media. Unfortunately, one of the many issues with this campaign was they chose an influencer who had yet to stretch her voice on social or political issues. The ad was pulled one day after its launch due to criticism.

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#2 Fyre Festival

With an ad featuring a number of supermodels enjoying an exotic island, it's not surprising to see why Fyre Festival immediately went viral. Sadly for attendees of the Festival, none of the featured models attended and the event was nothing as advertised. The organizers of the event are now subject to lawsuits for fraud.

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#3 Scott Disick’s sponsored post

Being paid to promote a product on Instagram is an easy way for influencers to make money. Unfortunately for Scott Disick, he failed to delete the instructions he received from the company when it came to what he should post in the caption. He soon deleted the post from his feed.

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#4 Rap Vs. Rock T-shirt line

While promoting new items for their t-shirt line, Kendall and Kylie Jenner posted pictures of themselves wearing shirts featuring rappers Biggie and Tupac. However, the influencers did not receive permission to use the likeness of the deceased rappers before trying to market off their images. After being called out from the Notorious BIG's mother, they removed the shirts from the line.

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#5 Katie Price Snickers ad

Source

In 2012, many Twitter followers were convinced model Katie Price had her Twitter page hacked. After a series of tweets featuring her insights on economics, she tweeted a picture of herself with a Snickers bar captioned, "You're not you when you're hungry." Many were confused and did not understand the concept of the ad or if it was an official Snickers ad in general.

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#6 Logan Paul dropped from YouTube’s preferred program

After posting an offensive video on his YouTube channel featuring a corpse hanging from a tree, Logan Paul was dropped from YouTube’s Google Preferred program and the series Foursome. While his channel still remains active on the website, he no longer receives a sponsorship from YouTube to help generate revenue.

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#7 Campbell Copy-Paste mistake

In an attempt to promote a pair of sneakers to her followers, Campbell accidentally posted the caption she received from the company she was paid to sponsor. Her mistake was quickly edited upon realization of the mistake.

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