In this digital age, it’s unusual to witness a business not taking advantage of social media. There may be several reasons this isn’t happening, and competing companies may be glad that their competitors aren’t using social media. I have had the pleasure of witnessing a few that are successful without the benefit of SM, word of mouth can only get them so far, as I’ve seen on sites like Nextdoor.com, where customers will share the business’ phone number but imagine if they could share more than that?
Not saying the possibilities are endless, but it would be more exciting than waiting for a text or phone call (do people still make these?).
One the of best ways for business owners to stay in touch and remain relevant with your audience is through social media. Even if your business isn’t consistently communicating with followers, it’s always interesting to see a nice sale or discounted service. I mean, I might not need your services at the moment, but if I’m going to get a good deal now, I might act on impulse.
If you’re a business that thinks you don’t have the time to deal with social media or have no idea where to begin, these essential tips can help guide you through your beginning journey into the digital age.
1. The first and most gratifying- IT’S FREE!
Yes, that’s right, you more than likely have a smartphone or access to the internet, if you don’t, I’ve seen plenty of people take advantage of it for free at local libraries. Back to it; all it’s going to cost you is your time. Think about it; you’re a landscaping business, or maybe a painter. You might be particularly proud of a project, well then snap a pic for posterity… and business. “This could be your yard,” “nothing like a bright color to open up a room.” The free reason is really on top or possibly “thee” top reason to take advantage of social media
2. Almost everyone uses the World Wide Web.
While the majority of that percentage are aged 18-29, a substantial amount is attributed to other ages that use social media as well, including 34% of Americans 65 and older (Collier, n.d.). So, no matter how young or old your target audience may be, chances are, most of them are already logging on and waiting for you to get started.
3. Stay on top of your competition.
We all do it; we all wonder what someone or something is up to. Wouldn’t it be nice to know what the competition is doing? And hey, it’s not spying or being nosy, or sideline stalking, it’s taking advantage. With this kind of knowledge, you can plan accordingly to stay on top. Mind you though; they can do the same.
If your business can create a large following and keep up engagement on SM platforms, your chances of being more successful can only rise. Don’t do it because it is “the in thing,” but because the target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels (Smith, 2017).
Fischer, C., (2018). Opinion | Why talk when you can text? Research suggests calls still preferred for intimate chats. Retrieved from https://www.nbcnews.com/think/opinion/phone-call-dying-no-it-has-found-special-niche-preferred-ncna933666
Collier, A. 10 Ways Social Media Marketing Can Help Grow Your Business | Constant Contact Blogs. Retrieved from https://blogs.constantcontact.com/why-social-media-marketing/#
Smith, K., (2017). The Importance of Social Media in Business for Entrepreneurial Success. Retrieved from https://www.lyfemarketing.com/blog/importance-social-media-business/