Tourists are always looking for their next destination. As a brief escape from their everyday lives, a new location means new experiences and adventures. Despite these tourists leaving the familiar behind, one common language that can be found no matter the location is social media. The following seven scholarly articles highlight the relationship between social media and tourism and how they can be used to benefit the traveler as well as the tourism and destination management organizations.
Destination marketing promotes a certain destination to increase its visitors. This article takes destination marketing organizations from the top 10 most visited countries and examines their use of social media.
This article uses a content analysis to examine social media research in the fields of tourism and hospitality. The results show that social media plays a big role in the research phase of a traveler’s planning process.
Social media can play a huge role in attracting visitors to certain destinations. This article highlights strategies as well as best practices and key elements of successful social media for tourism organizations.
Another article that highlights national tourism organizations, this one investigates 195 countries and their social media use for tourism and destination management.
What tourist doesn’t love to share their travel experiences? This article looks at tourists sharing experiences and information on social media sites, but specifically looks into the reasoning that can lead up to this sharing.
This article looks at tourism social media brands and how customers engage with them. The research comes up with an alternative scale in validating this customer engagement with tourism brands.
The tourism industry can take user-generated content on social media to really sell their destination. This article examines how travelers are using UGC on different social media channels to base their traveling decisions off of and what the tourism industry can do to take advantage of this.
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