State Farm Social Wall

by Reeya Vyas July 18, 2017, 3:57 pm 21 Views

Insurance state farm wall

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Steering Social Media for Development

“The future of the Internet is ours to shape for the next generation. Humanity must be at the center of tomorrow’s Internet”. The ever-evolving Internet community provide the world with an inclusive, multi-stakeholder, gender-neutral digital space allowing anyone-anywhere a voice. They also provide portals that are excellent fields for interoperability when humans come together for […]

by Priya Chopra March 27, 2019, 1:24 pm
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7 Reasons to Embrace Customer Reviews – Strategically

As user generated content (UGC) becomes increasingly popular, people are relying on the reviews of products and services from their peers on their decision-making process. There are a number of reasons this is important to a marketer in today’s age. But, most importantly, how do you strategically focus on these reviews and have them make […]

by Cassi Campbell March 27, 2019, 1:24 pm
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7 Ways Universities Can Leverage Social Media in 2019

The landscape of social media is ever-changing. From algorithms to new platforms, it’s difficult to stay current, let alone ahead of trends for content creation and engagement. This list reviews seven ways univerisities can utilize social media platforms to engage followers in 2019.

by Martha Thomson March 27, 2019, 1:24 pm
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Are you dating your alumni population?

If you’ve attended university, chances are you’ve heard from your alma mater in one way or another. Usually it’s a phone call, letter, mixer invite, or information on joining a website dedicated to school alumni. However, this article shows how universities need to flip the script. Instead of asking for alumni to come to you, […]

by Martha Thomson March 27, 2019, 1:24 pm
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Leaving Your Signature Bow Tie on Social Media

Imagine you and I have never met, but we share a mutual friend. Let’s say our friend’s name is Jim. Jim and you walk into Starbucks at 9:00a.m. on any given weekday. It’s crowded, but not chaotic inside as patrons place their “grande with an extra shot” orders at the counter. While your brain buzzes […]

by Stephen Reimann March 27, 2019, 1:24 pm
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The Era of Fake News:

The spread of misinformation has always been present throughout history. Since the emergence of social media on the internet, the spread of ‘fake news’ occurs often and at a rapid speed. For instance, about two-in-three adults in the U.S. (64%) say fabricated news stories cause a great deal of confusion about the basic facts of […]

by Stephanie Schwartz March 27, 2019, 1:24 pm
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Making Room for Consumer Reviews in Your Marketing Strategy

User generated content continues to grow and consumers have grown to rely on the information they read from others. With over 88% of companies reporting that they use social media in some capacity for marketing purposes, it’s no wonder that those platforms are where consumers find themselves looking for more information prior to purchasing a product […]

by Cassi Campbell March 27, 2019, 1:24 pm
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Are You Tapping the Potential Hidden Inside One of Your Company’s Greatest Assets?

In today’s environment, messages, devices and mediums wrestle for attention. So, how is a company supposed to break through the noise? Moreover, as companies shift from product-centric approaches and begin putting the customer first, how is a company to do this without the messaging seeming forced? The answer lies in tapping the potential hidden inside […]

by Sara Harmon March 24, 2019, 4:41 pm
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8 Resources for Understanding Social Media ROI

Assessing ROI is a fundamental and necessary function of business. The evolution and integration of Web 2.0 and social media into day-to-day business operations has made calculating ROI no less important. That being said, social media ROI is still elusive to many social media marketers as they not only try to assess past performance, but […]

by Stephen Reimann March 24, 2019, 4:40 pm
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Social Media Optimization

Want to learn how to turn your brand’s social media platforms into must follow accounts while increasing your following? Well, you’re in the right place! We’ve got some quick and easy tips and tricks to turn your reach a larger audience with your social media posts! Eight simple tips can turn your posts into lightning […]

by Vincent Coladonato March 24, 2019, 4:40 pm
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How to Write a Blog Your Coworkers Will Actually Read

Blogs are “short and frequent posts of information and analysis” (Lipschultz, 2018). In my role as a technical editor, I wrote blogs aimed at teaching the best practices of technical writing, as well as English language usage. Many of the technical writers at our global organization are novices and/or non-native English speakers, so blogging was […]

by Mindy Jamiel March 24, 2019, 4:40 pm
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Play Along with Social Media Gamification: Branded Engagement

Companies, brands and individuals who implement transparent, two-way communication with their target audiences are often the most respected or trusted. What if there was a way to enhance that relationship and increase the engagement? New trends are showing gamification is one way. Playing on behavioral tendencies, gamification – or the act of turning mundane, routine […]

by Sara Harmon March 23, 2019, 12:29 pm
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Raise Your #HashtagFlag

Social media is so much more than just a network of sharing information. It is now easier than ever for anyone, anywhere in the world, to get their voices heard on a wide range of issues. If used properly, social media can be an extremely powerful and effective advocacy tool to promote social justice, […]

by Laura McDonough March 23, 2019, 12:29 pm
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8 Ways to Detect Fake News on Social Media

As the world continues to charge full steam ahead in this digital age, massive amounts of news stories are being circulated via social media. People rely largely on receiving the day’s news on their smart phone- it is easy to access, easy to share- but how do we know if the information we are reading […]

by Stephanie Schwartz March 23, 2019, 12:29 pm
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8 authentic resources on Social Media & ICT reducing gender gaps

This is a list of top 8 academic resources on how Social Media and ICT solutions help reduce gender gaps. ICT flattened the world for women around the globe. The digital sector offers creative ways for women to aspire towards their dreams and reach out for business opportunities across the world. The world is no […]

by Priya Chopra March 23, 2019, 12:29 pm
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Ten Ways to Use Social Media for Training and Education

New technology is an important facet of modern education. Computer-Based Learning, or CBT, for example, has been around since the 1980s (“Computers in the classroom”, (n.d.). The Internet has also become an important resource for students and teachers. So where does social media fit into today’s classrooms? Believe it or not, “The possibility for instantaneous […]

by Mindy Jamiel March 23, 2019, 12:29 pm
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Top 8 Academic Journals/Books for Social Media Optimization

The following list compiles many different academic journals and books with the purpose of increasing the knowledge of search engine optimization, analytics, and use of different types of social media platforms to optimize relaying the user’s message to the target audience. Both Facebook and Instagram are mentioned specifically in a couple of these articles, but […]

by Vincent Coladonato March 23, 2019, 12:29 pm
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Resources for Using Social Media as an Advocacy Tool

Social media is so much more than just a network of sharing information. It is now easier than ever for anyone, anywhere in the world to get their voices heard on any number of issues. If used properly, social media can be an extremely powerful and effective advocacy tool to promote social justice and legislative […]

by Laura McDonough March 20, 2019, 10:13 pm
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7 articles about what causes social media fatigue

Social media is now mainstream media in the United States. It’s not a surprise that people are starting to experience technology, information and communication overload. This overload can cause mental exhaustion or social media fatigue. People who experience this form of fatigue could disconnect from social media temporarily or for long periods of time. Here […]

by Terri McGaffney February 3, 2019, 3:00 pm
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Top 7 Resources For Understanding Social Media & Journalists

In a time of shrinking newsrooms and constant news cycles, it’s also increasingly harder for journalists to be social media pros. With all that and more on the plates of journalists in big and small newsrooms nationwide, it’s not hard for social media to take a back seat. However, it’s more critical now than ever […]

by Tyler Richardson January 31, 2019, 6:28 pm
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The Good, the Bad, and The Ugly:

THE GOOD, THE BAD, AND THE UGLY: The effects of social media for teachers and students By Natasha Campbell In today’s readily accessible world, social media has been the catapult to some of the biggest internet sensations, new and innovative ideas, fashion trends, bad trends, and real-world connections with people you might never […]

by Natasha Campbell January 29, 2019, 7:51 pm
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13 Reasons Why: Social Media, Teachers, and Teens

Van Halen’s campy song “Hot for Teacher” seems like every young teen’s fantasy dream. A hot teacher, an easy A…and thanks to social media making it easier to foster those relationships that are taboo, many school districts are left embarrassed, scrambling to recover from a scandalous and damaging inappropriate relationship between a teacher and his […]

by Natasha Campbell January 29, 2019, 12:49 am
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Why Social Media Marketing can so important to Small Businesses

Using social media platforms when you own a small business is a key marketing tool. The list below shows a list of articles that show why small businesses should be using social media to help boost up their business. Many of these articles also include tips to help small business owners show what they can […]

by Christine Wachowiak January 29, 2019, 12:36 am
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How Social Media Is Affecting Our Behavior

You are likely one of the nearly 2.8 billion¹ people in the world who are participating in social media, but what does that really mean for our “real world” lives? Researchers have been examining the effects of social media on people since computer scientists developed the first social networking sites in the 1970’s, including the […]

by Anthony Garcia January 29, 2019, 12:36 am
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How social media is replacing traditional news

What do the death of Osama bin Laden, the 2009 plane crash into the Hudson River, and the birth of Prince George of Cambridge all have in common? It sounds like the start of a bad riddle, but the answer signals a major shift in the way Americans consume media. All of these stories were […]

by Courtney Rogers January 29, 2019, 12:36 am