Social Media Optimization

How to spread your message effectively

Want to learn how to turn your brand’s social media platforms into must follow accounts while increasing your following? Well, you’re in the right place!

We’ve got some quick and easy tips and tricks to turn your reach a larger audience with your social media posts!

Eight simple tips can turn your posts into lightning rods of engagement:

  • Integrate social channels into your website
  • Optimize your profiles
  • Focus on keywords
  • Make your website “Brand Central”
  • Create engaging content
  • Deliver quality content regularly
  • Focus on trending hashtags that add value
  • Encourage external inbound links

Some of these tips may seem obvious but they’re proven to give your social media posts an added boost over competitor’s posts. Posts that follow these guidelines are more eye-catching to the reader, engage them and have them coming back for more content. Let’s take a deeper dive into some of these tips.

Integrate social channels into your website/Make your website “Brand Central”:

Allowing consumers to quickly and easily access your brand’s social media platforms is a must for all organizations. One way in which a brand should be showcasing their own social platforms is through their own website. Making your website a one-stop-shop for content is ideal, and adding quick links to your different platforms (usually on the top or bottom of your website) will attract followers that you’ve already engaged with your website!

Focus on keywords/Focus on trending hashtags that add value:

Catchy keywords or phrases not only catch the eye of someone scrolling by your post, but also allows your posts to have a higher chance of appearing higher on search engines like Google through search engine optimization (SEO). Similarly, adding trending hashtags enable users to easily stumble onto your brand’s social media posts as they search that hashtag.

Create engaging content:

Probably one of the tips that seem the most obvious, but creating engaging content that your target audience will enjoy and want more of is crucial to your brand’s success on social media. Create what is known as Likeable Social Media. Keep in mind the following acronym when creating your content: S-H-I-P-P-I-N-G

  • Surprise
  • Humanizing
  • Inspiration
  • Playfulness
  • Passion
  • Imagery
  • Narratives
  • Generosity

Posts that clearly showcase one or more of the above characteristics tend to perform well on social media. Not only are posts with these characteristics more interesting to read/view, but they’re also something that your target audience will want to share with others. Any time you convince someone your content is engaging enough that they share with others, you’re doing a great job!

Deliver quality content regularly:

We’ve already dove into how to create content that will resonate with your target audience. Your next step is to ensure you’re posting content often enough to continually engage your target audience. Design a schedule that allows you to keep up a certain regularity and that allows you to cross-promote your content between media and publishing channels. A minimum of two posts should be published to your different social media handles per day.

What did you think of our list? Let us know in the comments!

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