Leslie Craig
In today’s hyper-connected world, leaders need to understand and effectively utilize social media to promote themselves, their organizations and/or their causes to build reputation, credibility, trust, and followers. The following resources are helpful for any leader looking to expand their understanding of social media as a leadership tool, as well as common pitfalls for social media users who are within the public eye and in leadership positions within their organizations.
#1 #Follow the Leader – by Dan Zaiontz
This book is a helpful resource for leaders who want to use social media effectively for themselves and for their organizations. With practical advice and interviews, the book can help leaders position themselves within a social media context.
#2 #Follow the Leader – by Dan Zaiontz
This book is a helpful resource for leaders who want to use social media effectively for themselves and for their organizations. With practical advice and interviews, the book can help leaders position themselves within a social media context.
#3 #Follow The Leader – by Dan Zaiontz
Specifically geared towards higher education leaders, this book uses interviews and practical tips to help them understand and utilize social media to promote themselves and their organizations. Helping leaders understand and utilize social media as a "tool" in their "tool box" is author Dan Zaiontz's goal.
#4 Social Media as a Leadership Tool for Nurse Executives (…)
This scholarly article, authored by Christine (Gamlen) Flury, discusses the ways Nurse Executives, specifically, can utilize social media as a leadership tool. While geared toward a small audience, this article gives helpful advice and suggestions for leaders in all organizations, and recommends viewing social media as an aspect of their communication tool box.
#5
This article from ArchPoint, a client-solutions company, gives 12 direct, helpful, practical tips for executives looking to utilize social media to build their (personal or organizational) brand. This infograph details the top five tips listed. Take a look at the source for more!
#6 The real-time power of Twitter: Crisis management and leadership
Leaders who do not use social media regularly will often encounter it for the first time during crisis situations. This scholarly article from Business Horizons details the power of social media within crisis situations and how crisis can be fueled by social media.
#7 Better Leadership Through Social Media – Wall Street Journal
In this Wall Street Journal video, WSJ contributor Alexandra Samuel speaks about why leaders should utilize social media to communicate with their employees, customers, and other stakeholders. Unfortunately, the quality of the video is low, but the information in it is extremely helpful to leaders who want to understand why social media is important and how to use it effectively.
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