The demands on modern organizational and corporate leaders are immense; adding an active, personal social media presence onto their list of “must do” items may seem intimidating! In fact, many leaders may be wondering “why should I do that when I have communications professionals to do that for us?”
The value of an active, personal, branded social media presence for any leader is multi-fold, both personally and professionally. Inc.com states: “In order for a leader to get people to buy into their vision, they must first get people to believe in them,” and social media is where the people are!
According to Statista.com, 79% of the US population currently has a social media profile. Within those profiles are people and organizations with whom you need to network, do business, establish trust, increased or create credibility, monitor threats, engage as customers, and communicate with as employees.
Need more proof?
According to an article in the International Journal of Arts and Sciences (2015):
“The research results show the benefits of using social media for internal communication in terms of cost effectiveness (Greenwald, 2010), improvement of job satisfaction, productivity and sharing of information among organizational members (Burrus, 2010) as well as producing better communication, stronger relationships and engagement between the management, leaders and employees (Khan & Khan, 2011)” (Lee, C. 2015).
Congratulations!. You are in good company, then! Executives like T-Mobile’s John Legere (@JohnLegere), Ibrahim Al-Haido–Founder of FURSAN luxury handbags, Uber’s CEO Dara Khosrowshahi, Elon Musk (Tesla), and many others maintain an active and dynamic social media presence. It may seem intimidating to try to keep up with these thought and industry leaders, but the time investment may be smaller than you think, and the rewards can be huge.
According to Forbes.com, “CEOs don’t have to spend untold hours on social media pushing people to buy their brand. But the ones who are doing social media best are creating buzz within their communities and connecting with customers—always a plus” (Conner, 2018).
If you are ready to take the plunge, here are some tips on what to do, and what to avoid:
Baker, D. (2019, March 05). How the World’s Top CEOs Use Social Media. Retrieved May 19, 2019, from https://contently.com/2017/06/12/ceos-use-social-media/
Conner, C. (2018, March 12). How Top CEOs Leverage Social Media To Build A Following And Brand Loyalty. Retrieved May 19, 2019, from https://www.forbes.com/sites/cherylsnappconner/2018/03/11/how-top-ceos-use-social-media-well/#342d706716a8
Eades, J. (2018, May 24). 6 Simple Reasons All Leaders Should Be Actively Using Social Media. Retrieved May 18, 2019, from https://www.inc.com/john-eades/6-simple-reasons-all-leaders-should-be-actively-using-social-media.html
Ithal, P. (2019, April 04). How to Use Social Media for Powerful Executive Branding. Retrieved May 19, 2019, from https://marketbeam.io/how-to-use-social-media-for-powerful-executive-branding/
Lee, C. (2015). THE USE OF SOCIAL MEDIA IN LEADERSHIP COMMUNICATION: BENEFITS, CHALLENGES AND LEADERS’ PERSPECTIVES. International Journal of Arts & Sciences, 8(1), 513-529.
Strella, R. (2019, January 31). Social media dos and don’ts for 2019. Retrieved May 19, 2019, from https://www.prdaily.com/social-media-dos-and-donts-for-2019/
U.S. population with a social media profile 2019. (2019). Retrieved May 18, 2019, from https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/