You’ve Won a Badge (and Now We Know All About You) (3/8)

In today’s society, people enjoy sharing status updates on social media. Businesses from all industries are beginning to tap into this behavioral tendency by developing apps with gamification elements. In the games, everyone is weighted equally – no matter their title in real life – and they are driven by competition to share their accomplishments on social media; thus, making them a brand advocate in a public space.

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