Why does content go viral on twitter? (10/14)

Using the STEPPS (social currency, triggers, emotion, practical value, public, and stories) framework, the researchers discussed how NPOs can use twitter to spread eWOM (electronic Word of Mouth). The researchers categorized all the viral content into the 6 STEPPS principles and analyzed each principle in detail. It finally suggested how NPOs can use the relevant principles to initiate their own social challenge.

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