Companies are really enjoying the new hype surrounding social commerce, and there are many reasons why. One of the biggest reason that companies love social commerce is because it gets people talking about their products. Why is that important? Having your consumers talk about your products is so important because research has shown that consumer reviews are about 157% more effective than traditional advertisements. Why else do companies love social commerce? It makes it much easier to build customer relationships when the purchasing is being done right from a social platform. The final reason that companies really like social commerce is because it makes it easier to reach customers you might never have reached otherwise. The nature of social media lends itself to sharing things with friends, and when people “share” content on social media, the number of eyes on a company’s product increases astronomically.