Who Shares and Comments on News? (8/12)

The study analyzed which social media users are most likely to engage with media outlets online and the likelihood that they will continue that engagement with the outlets offline. It also introduces the idea of the 1% rule, in which “only 1% of users will actively engage and 9% engage a little, while the remaining 90% simply lurk,” while examining the different factors that keep users from commenting on news articles.

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