When Politicians’ Personal Disclosures Enhance Vote Intention (8/11)

A study using participants from South Korea studies the effects of male and female candidates posting on social media about their private lives and how these posts affect voter intention. Using the platforms Facebook and Twitter, Lee and colleagues determine that sharing of personal information by female candidates often raises questions about suitability and competence whereas when men share it seems to make them more relatable to voters. More work certainly needs to be done to explore biases toward candidates in real life and on social media.

Image from: https://www.npr.org/2016/11/08/500686320/did-social-media-ruin-election-2016

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