We’re all connected: The power of the social media ecosystem (2/8)

In this article from the scholarly journal Business Horizons, the authors address key indicators of consumers about their social media habits and preferences. Interesting points are presented that offer an important consideration for the correlation between social media and Integrated Marketing Communication (IMC) campaigns, such as challenges faced by a company’s understanding how to use social media to directly reach intended target audiences. Additionally, the article provides a unique perspective in that social media is an ‘ecosystem’ pulling together aspects of both digital and traditional media.
Source of Shultz’s (2007) Social Media Ecosystem image outside of article: https://www.deborahschultz.com/deblog/2007/11/snackbyte-a-vie.html

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *