Video: Kelly McDonald- Diversity, Marketing & Consumer Trends (3/7)

This YouTube video was published on August 1, 2017. In this video Kelly McDonald, an expert on diversity, marketing, and consumer trends, shares insight on how business’ and anyone in today’s marketing world has a need to plan and prepare for diversity. Mrs. McDonald emphasis how important it is to be relevant to your desired audience when marketing and how diversity should be seen as an opportunity for any organization. The video also reminds us of the need to have a strategic plan for diversity now and not for the future, because the world is already diverse and we should not wait to include diversity in our marketing plans.

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