Strategic Social Media Lab

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Variety is the spice of life…and social media! (1/7)

by Claudia Russo January 25, 2019, 4:21 pm

A 2016 study looked at 565 tweets (and retweets,) as well as 1,392 replies for all official Starbucks Twitter accounts in December of 2014. The study found that there were three types of content on Twitter that were used to effectively engage with the company’s stakeholders (Taecharungroj, 2016):
1. Information-sharing example: Starbucks beans are GMO free
2. Emotion-evoking example: Merry Christmas, from Starbucks
3. Action-inducing example: Buy one Frappuccino and get one free

doi:10.1080/13527266.2016.1138139

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The Role of Social Media in Political Campaigns

Tom Murse (2019), writing for Thought Co., indicates that “the use of social media in politics…dramatically changed the way campaigns are run.” Social media use in politics is a new phenomenon in communications studies. Similar in manifestation to integrated marketing campaigns where branding and dialogue are key to success, political campaigns now use social media […]

by Kellianne Clarke July 15, 2019, 2:27 pm
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Fundraising in a time of social media

Social media is a part of everyday life for most Americans. From ordering coffee and groceries to taking a test on which GOT character someone is, social media seems to be at the helm. According to Bacon (2017), 7.2% of non-profit fundraising dollars came via social media platforms. In a study conducted by Georgetown University, […]

by Michelle Palmisano July 15, 2019, 2:00 am
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Influence of Social Media Challenges

With the advent of Web 2.0 technology, new social media companies offer free platforms for the public to express their thoughts and feelings about things they encounter in life. Gradually, the youth have altered the platforms to disseminate social challenges through YouTube, Instagram, etc. Some are funny and meaningful, like the Ice Bucket Challenge, while […]

by Sandy Cheng July 15, 2019, 1:30 am
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The Power of Memes in Social Media Communication

The modern meme is defined as a humorous image that is copied, with slight variations, and quickly shared across the internet. Funny pictures and jokes are enjoyed by all, but are they actually important in social media communication? Social media users love visual content. The algorithms of many social sites prioritize visual content over text-based […]

by Morgan Hoey July 14, 2019, 2:25 am
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Narratives Brands and Consumers Create About Social Commerce

E-commerce and social media have exploded in popularity since the beginning of the 21st century, each drastically changing the virtual landscape. E-commerce has revolutionized the shopping experience allowing people to shop in their pajamas while social media has transformed interpersonal communication. E-commerce encompasses all online shopping conducted through retail websites, mobile sites, and online marketplaces. Researchers estimate that there will be 1.92 billion digital […]

by Morgan Hoey July 14, 2019, 1:03 am
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Making Sense of Child Cancer Awareness on Social Media

Social media users can dictate the terms of conversations when they want to throughout the course of everyday life, but that can change in an instant when it comes to health issues. Parents and children that have been using social media can have their daily escape from reality, changed when a diagnosis of cancer is […]

by Jessica Kellogg July 13, 2019, 11:48 pm
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Activism in the Social Media Age

The age of social media has redefined activism. With the widespread adoption of hashtags (#) on social media, we have entered a new era of protest, connection, and collectivism. From #JeSuisCharlie and #MeToo to #MAGA and #BlackLivesMatter, hashtags on social media fuel political protests and corresponding marketing campaigns for those movements. Social media gives a […]

by Natasha Smith July 13, 2019, 5:07 pm
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Brands and Their Strategies on Social Media

In 2019, some brands are still trying to find their voices on social media. Many brands use distinct personalities to stand out while others play it straight to interact with consumers. Brands like Wendy’s, Starbucks, Netflix, sports teams like the Dallas Stars and the Los Angles Kings create memorable content and moments for consumers on […]

by Addison Walton July 13, 2019, 5:06 am
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Articles on the Impact of Influencers on Communications

Anyone with an account on a social media platform has come across not only brands promoting their products and services but also charismatic, “every day” people doing the same thing. While their messages are casually woven into their interactions on these platforms, it become clear that this form of marketing is taking over our social […]

by Jaclyn Baxter July 11, 2019, 4:30 pm
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Going Viral: Publicity Stunts That Gained Attention

Retweets, reposts, shares, likes, comments – News spreads more rapidly on social media than anywhere else. Many people post on social media to connect with friends and family. But when it comes to marketing, the best way to get a message across instantly is to “go viral.” In some instances, videos have gone viral on […]

by Brittany Gehrett July 9, 2019, 6:12 pm

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