Use Social Media ROI to Focus Forward (3/8)

“Social Media ROI” emphasizes using ROI to guide future efforts as much as it does evaluate whether past efforts were successful. The authors outline five key components to understanding today’s social media ROI, current challenges, and a step-by-step approach that any business with a social media presence will find beneficial.

http://search.ebscohost.com.ezproxy.lib.purdue.edu/login.aspx?direct=true&db=crh&AN=63643846&site=ehost-live

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