Use social media in the marketing funnel to turn “like” to “buy” (7/20)

This corporate perspective piece analyzes consumer behavior associated with social media, the history of e-commerce, and articulates potential impacts of social commerce. The authors created a social media-centric marketing funnel and offered considerations for businesses looking to leverage social media to boost website traffic and e-commerce sales.

Image source: https://pixabay.com/photos/ecommerce-internet-marketing-online-3546296/

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