Turning a Follower into a Buyer (3/8)

There is a process for everything and consumer attitude formation and the transition to purchase have been studied widely. This article looks at the explosion of social media users and elaborates in great detail how consumers process information and the formation of attitude formation for online brands. Brands of all shapes and sizes have recognized the importance of leveraging brand presence via social media to stimulate purchasing behaviors and increase both consumer engagement and brand loyalty.

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