#Trademarking (1/7)

As hashtags have gained popularity on social media there has been substantial increase in applications for organizations to trademark hashtags, especially in the U.S. Trademarked hashtags can keep competing organizations from using similar hashtags, but does not stop social media users from utilizing them. This creates spaces within social media where users can read user-generated content about an organization, a campaign, or brand.

https://search-proquest-com.ezproxy.lib.purdue.edu/docview/1837543348/fulltext/909334F51A0D489APQ/1?accountid=13360

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