Tools Beyond Control: Social Media and the Work of Advocacy Orgs (2/7)

This article examines social media use among advocacy organizations. The authors discuss how the emergence of the internet has changed the way political information is shared, and the concept of instant on-the-spot availability of political news and opinions through social media, specifically Twitter and Facebook. The article includes interviews with digital strategists conducted at multiple United States advocacy organizations in order to evaluate the importance placed on social media and their experiences using these platforms.

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