While there are many different peak times for different social media platforms, it’s important to be mindful of when you should share a new episode with your followers. For example, you wouldn’t share an episode at 3 a.m. when the majority of followers are probably offline and asleep. While you’re not obligated to stick to a strict schedule, consistency is key since your followers will learn to anticipate new episodes on a certain day or at a certain time of day. For example, if you have a weekly podcast rounding up a list of events or shows going on during the weekend, a good time to post might be every Thursday at noon so listeners have an opportunity to listen and plan their weekend. This article breaks down the best time of day to post per social media platform.