The Use of Social Media in B2B Marketing and Branding (3/7)

Little research has been done on how B2B companies are utilizing social media. This exploratory study looks at current B2B literature on social media marketing and examines 10 of the largest B2B technology companies to understand their use of social media to promote their business. The findings include the use of social media to promote thought leadership and relationship building with stakeholders.

What do you think?

0 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Leave a Reply

Your email address will not be published. Required fields are marked *