The Two Pillars Of A Viral Meme (12/14)

Specifically about the Ice Bucket challenge, the researchers tried to identify the first pillar of diffusion, which are the inherent elements of the IBC meme that contributed to the diffusion. The second pillar was the identification of the external social characteristics that helped spread the meme. Lastly, the paper provided some practical applications for the model that they created.

Photo by Alex Qian from Pexels

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