The Social Media MBA Guide to ROI (6/8)

This comprehensive book by Christer Holloman looks at measuring ROI through internal/external social media platforms. The book is designed to be a step-by-step guide from creation to implementation to evaluation for your social media marketing campaign. It takes the complex in determining social media ROI and makes it practical to everyday use.

https://ebookcentral.proquest.com/lib/purdue/detail.action?docID=1687061

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