The revenue possibilities behind the filters are endless. (8/9)

Why is all of this even important? Why are social media sites willing to go so far just to put a virtual flower crown on your head? There are a lot of revenue possibilities when it comes to this kind of technology– what better way to market for a business than to just put the logo right on your face? We saw this recently on the weekend of September 8 when the movie “It” was released into theaters and they created this filter to promote it.

What do you think?

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