Producer-consumer classification gap and its effects on music (16/16)

The authors of this article aim to demonstrate that “classification gaps” have a negative effect on the performance of products and that these effects play a role in different stages of consumers’ decision process. The data collection consisted of three comprehensive parts covering production and consumption in the music festival market in The Netherlands. The results provide evidence that a classification gap between the production and consumption side of the market has negative effects on music festival performance.

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