The Brands Behind the SNS: Know Your Platform (1/7)

Organizations don’t just have a presence on social media because it’s popular, they are ultimately using it as a tool to meet their business goals. However, various SNS have inherent traits associated with their platform. These human and brand personality characteristics work together on most SNS platforms creating a ‘feel’ for the platform. Organizations ultimately need to decide which platforms adequately reflect their brand, meaning using every SNS may not be the best approach. This article goes into more detail: http://thejsms.org/index.php/TSMRI/article/view/229/138

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