The artistry behind successful memes (4/5)

This article frames memes as cornerstones of digital culture and communication. Rather than categorizing memes as flippant art, the author organized them into three distinct genres. Memes were divided based on the content and subject of imagery, editability or likelihood that another user would produce a new iteration. These categories are specific to photo-based memes, but the author suggests additional research into applicability to digitally created memes.

Image source: Tarte Instagram

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