Technology Will Only Continue to Grow Fandom (6/7)

According to Nielsen (as of 2017), 87% of American adults now own a cell phone and social media reached almost 200 million people each week in the final quarter of 2016. Therefore it is increasingly important for organizations to stay current with social media platforms and technology in general. For example, The U.S. Open PGA tour didn’t allow phones until 2015. The PGA’s decision to allow phones exemplifies the need to reach out across multi-generational fans, especially when teens and younger fans aren’t sitting down to watch golf on a Sunday afternoon.

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