Studying Celebrity Practices on Twitter Using Media Richness (1/10)

This journal article looks at how various types of celebrities use “micro-celebrity” via Twitter through the theoretical lens of three dimensions of media richness: contextual, interactional, and informational. The authors use crowdsourcing and regression analysis to weigh Twitter affordances, or communication actions, and generate richness scores for each dimension, for each tweet. The findings show that different types of celebrity require a different mixture of communication actions, which reflect differences in the environment in which they operate.

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