Studying Celebrity Practices on Twitter Using a Framework (2/13)

This paper was published by Social Media + Society, a peer-reviewed, open access journal that focuses on the impact social media has on cultures past, present and future. This study examines how “regular people” have used Twitter to become micro-influencers. These influencers, turned social media celebrities and brand ambassadors, leverage rich media practices and crowdsourcing techniques to achieve notoriety amongst their Twitter audience.

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