Social media for public relations: Lessons from four cases (8/8)

Chipotle successfully extended brand advocates’ conversations offline through the creation of a mobile application that complemented a short-form video it had published. In addition to driving word of mouth promotion and heightening awareness of the brand’s values, the game also lead to increased sales thanks to coupons players won through the game. Chipotle took advantage of a platform their consumers always had with them: their phones.

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