Social media can heavily influence purchase intentions (5/20)

Recognizing the influence of social media in relation to e-commerce, this study examines how social media interactions affect the website visit and purchase intentions of users. The social impact theory sets the stage as authors of this article explore the role of social media in the e-commerce realm and how social media can be used to enhance the e-commerce experience.

Image source: https://pixabay.com/photos/touch-screen-mobile-phone-ipad-1023966/

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