Social media as a portal to donations (11/12)

Social media channels are two fold; both attracting donors to specific causes and interests as well as a way to engage audience members and embrace them in this community. Channels allow users to access content in the way that they please as well and interact as much or as little as they want, while remaining somewhat anonymous.

Image Source: https://mashable.com/2013/11/01/b2b-marketing-infographic/

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