ROI of Social Media (5/8)

When today’s social media marketer has a basic understanding of the social media ROI, it becomes increasingly important to see these principles in application. That is exactly what this book by Powell, Groves, and Dimos provides as it takes the reader on a deep dive into 15 case studies. This book provides the necessary metrics to manage social marketing programs, to measure their success, to diagnose components that are lagging.

https://ebookcentral.proquest.com/lib/purdue/detail.action?docID=661670

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