Quality not Quantity (7/7)

While the focus of social media managers should be frequent interaction, the goal is accurate messaging targeting your audience. Organizations must interact with their stakeholders in a way that encourages them to advocate for the brand. “Customer engagement drives social engagement” (Mahoney and Tang, 2017).

https://onlinelibrary-wiley-com.ezproxy.lib.purdue.edu/doi/pdf/10.1002/9781119370680.ch20

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