Popularity of brand posts on brand fan pages (6/8)

Engaging with consumers on social media helps create brand loyalty, but only if brands can build a connection. Social media managers need to know how to strategically plan their content and outreach, as well as what to track to prove value to the larger business. This article is an empirical look at the factors creating measurable impact on social media brand pages, showing interactive content is king and timeliness of posts rules the roost.

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